06:17 PM

Levi's Launches iPod-Ready Jeans

The dungarees feature a special joystick in the watch pocket for operating the iPod, a special pocket for the iPod itself, and retractable headphones so they don't get tangled.

Levi Strauss & Co. is looking to make money from the iPod craze with a pair of jeans that features a special joystick in the watch pocket for operating Apple Computer Inc.'s popular digital music player.

The RedWire DLX Jeans, scheduled for release in the fall for men and women, would also feature a side pocket with built-in docking cradle for the iPod, which would not be easily seen from the outside.

Robert Hanson, Levi U.S. brand president, said the new jeans merge fashion and technology to enhance consumers' "digital music lifestyle."

“In designing the jeans we considered both function and fashion -- the result is a uniquely functional, yet stylish, great fitting jean," Hanson said in a statement released this week.

Other features in the Levi jeans include a retractable headphone unit to prevent tangles. In addition, the jeans are machine washable, but don't forget to remove the iPod.

Levi is apparently hoping to ride the popularity of the iPod, which accounts for about three-fourths of the market for digital media players. During the Macworld user conference in San Francisco this week, Apple Chief executive Steve Jobs said the company sold 14 million of the devices in the fourth quarter, exceeding analyst projections.

Levi is not the first manufacturer to offer iPod ready clothing. Los Angeles-based Kenpo last fall released a men's jacket that had built-in iPod button controls in the sleeve.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.