Levi's Launches iPod-Ready Jeans - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Levi's Launches iPod-Ready Jeans

The dungarees feature a special joystick in the watch pocket for operating the iPod, a special pocket for the iPod itself, and retractable headphones so they don't get tangled.

Levi Strauss & Co. is looking to make money from the iPod craze with a pair of jeans that features a special joystick in the watch pocket for operating Apple Computer Inc.'s popular digital music player.

The RedWire DLX Jeans, scheduled for release in the fall for men and women, would also feature a side pocket with built-in docking cradle for the iPod, which would not be easily seen from the outside.

Robert Hanson, Levi U.S. brand president, said the new jeans merge fashion and technology to enhance consumers' "digital music lifestyle."

“In designing the jeans we considered both function and fashion -- the result is a uniquely functional, yet stylish, great fitting jean," Hanson said in a statement released this week.

Other features in the Levi jeans include a retractable headphone unit to prevent tangles. In addition, the jeans are machine washable, but don't forget to remove the iPod.

Levi is apparently hoping to ride the popularity of the iPod, which accounts for about three-fourths of the market for digital media players. During the Macworld user conference in San Francisco this week, Apple Chief executive Steve Jobs said the company sold 14 million of the devices in the fourth quarter, exceeding analyst projections.

Levi is not the first manufacturer to offer iPod ready clothing. Los Angeles-based Kenpo last fall released a men's jacket that had built-in iPod button controls in the sleeve.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
IT Careers: Top 10 US Cities for Tech Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/14/2020
Predictions for Cloud Computing in 2020
James Kobielus, Research Director, Futurum,  1/9/2020
What's Next: AI and Data Trends for 2020 and Beyond
Jessica Davis, Senior Editor, Enterprise Apps,  12/30/2019
Register for InformationWeek Newsletters
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll