Goofing off at work was never so easy as last week. That's thanks to CBS and the NCAA broadcasting the men's college basketball tournament over the Net for the first time, marking one of the most aggressive uses of live video on the Net. People could watch whichever of four games being played Thursday and Friday--though the one on local TV was blocked, to protect broadcast ratings. It also let viewers watch games they missed, TiVo-style. Not saying that a lot of people were using their business broadband connections, but ... peak demand Thursday came between 12:30 and 4:30 Eastern, CBS says, with more than 268,000 simultaneous streams. That's when both coasts were likely at work.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.