LinkedIn Groups Widgets Headed For Apps, Sites - InformationWeek
Software // Enterprise Applications
11:57 AM
Connect Directly

LinkedIn Groups Widgets Headed For Apps, Sites

Groups API lets applications and websites connect to LinkedIn Groups industry discussion boards.

Top 15 Cloud Collaboration Apps
Slideshow: Top 15 Cloud Collaboration Apps
(click image for larger view and for slideshow)
Applications and websites can now access LinkedIn Groups using an application programming interface the professional social network introduced Thursday.

The Groups API for JavaScript and REST joins programming interfaces for company and job listings LinkedIn introduced last month, as well as those for searching and displaying member profiles. Details are available at the LinkedIn Developers site.

Professional discussion groups for every industry and discipline are among LinkedIn's most popular features, and now LinkedIn is "freeing up discussion so people can engage with it across the Web," Adam Nash, vice president of product management, said in an interview.

One of the first implementations is on the Microsoft Worldwide Partner Conference website, which features a widget displaying the latest and most popular discussion board posts from the message board for the conference on LinkedIn. The LinkedIn messages are displayed side-by-side with updates from Twitter and from the conference's Facebook page, but the LinkedIn content will serve a different purpose, said Julie Bennani, Microsoft's general manager of partner programs. As she sees it, people are more likely to make social arrangements like what parties to meet at through Facebook, while on Twitter they're more likely to be posting links to articles about the event. But because of the professional nature of LinkedIn, that's the forum where attendees are more likely to explore potential business deals.

"I see Twitter as an interest graph, Facebook as a social graph, and LinkedIn as a business graph," Bennani said. Although the LinkedIn integration is being used partly to promote the annual conference that opens July 10 in Los Angeles, Microsoft also wants to use it to facilitate conversations that will continue throughout the year, she said.

LinkedIn did not release simple copy-and-paste JavaScript plug-ins for the Groups API the way it has for some others, so developers will have to code their own user interface widgets. That's partly because the Groups API is exposing a rich set of functions that can be integrated with a website--or any other application that can make use of group conversations, connections, and job postings--in many different ways, Nash said. "You can mash up this data with a lot of other interesting services."

For example, instead of just pulling in the latest discussion posts, an application might display just those on a given topic. A SharePoint product page on the Microsoft website might display just the posts related to SharePoint. A company that operates multiple groups could use the API to create a dashboard displaying a consolidated view of activity across all of them.

Nash said the API provides access to most group functions, with the exception of group administrator tasks such as moderating posts.

Virtual Event: Business Mobility Unleashed. Zero in on the top mobile technologies and techniques to ensure your organization thrives in the wireless world. Learn about strategies and products that offer remote user applications support, Wi-Fi management, security features, and device management. Our virtual event happens Thursday, July 14. Register now.

Comment  | 
Print  | 
More Insights
Oldest First  |  Newest First  |  Threaded View
Damien Elsing
Damien Elsing,
User Rank: Apprentice
3/18/2013 | 10:31:56 AM
re: LinkedIn Groups Widgets Headed For Apps, Sites
Thanks for the in-depth coverage of this issue, David. Amazingly, there still wasn't a Wordpress plugin that incorporated this functionality when I went looking a few weeks ago, so I decided to develop one. It's in development now and will be released soon - here's the site where it will be distributed from: http://www.linkedingroupsforwp...
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of the Cloud Report
As the use of public cloud becomes a given, IT leaders must navigate the transition and advocate for management tools or architectures that allow them to realize the benefits they seek. Download this report to explore the issues and how to best leverage the cloud moving forward.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of November 6, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll