Nike Unveils Its High-End GPS Sportswatch - InformationWeek
IoT
IoT
Mobile // Mobile Applications
News
1/6/2011
08:16 PM
50%
50%
RELATED EVENTS
Data Tells: Dissecting Every Day Data
May 31, 2017
Join us as the author of the book "Everydata: The Misinformation Hidden in the Little Data You Con ...Read More>>

Nike Unveils Its High-End GPS Sportswatch

The sleek watch is targeted at runners, ships with shoe sensors and is slim enough to wear to dinner.

Slideshow: CES 2011: Aliens, Prime Rib And A Digital Experience
(click image for larger view)
Nike Unveils The Nike+SportWatch GPS
If you're a runner -- the kind of runner who logs how far you've run and is always trying to beat your own time -- the new Nike+Sportwatch GPS will intrigue you.

Announced here at CES this week, the little watch is trimmer and sleeker than other GPS watches I've seen. The GPS, powered by TomTom, works along with a shoe sensor to make sure you get the best running data possible.

The UI is a tap interface -- unbelievably simple to use. It is obvious Nike had its user experience guys working on this one. Just a few menu items are on screen in easy-to-read text. You tap it to mark laps, activate the backlight, check out your progress.

A USB port is on the watch to allow for easy recharging and data uploading. All the data goes to the website nikeplus.com, a fairly robust site allowing runners to track their running goals, get coaching tips, map runs, even brag to their friends about their running achievements via Facebook.

Forget to run. This might be the watch's biggest drawback -- it has a "run reminder" feature if you've gone five days without hitting the road. The guilt feature might appeal to some -- but not this reporter.

On the plus side, the watch will congratulate you for setting and making your own personal running goals, such as the fastest time or the longest distance.

Available in early April, Nike says the Nike+SportWatch GPS will cost between $200 and $300. That includes the watch, the shoe sensor, a USB cable and a one-year limited warranty.

Weighing just 66 grams, this is a slim little device compared to other high-end GPS watches on the market. It's a spiffy easy-to-use GPS watch that looks nice enough to actually wear off track. Seriously.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of Data and Analytics
Today's companies are differentiating themselves using data analytics, but the journey requires adjustments to people, processes, technology, and culture. 
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll