Tip #2: Don't mix work and play
VP of engineering, Disney ABC Cable Networks Group
At work, where his 40 staff members support 800 employees stateside, Pusateri is a strong proponent of using blogs for enhancing productivity and communication. While his ideas for employing blogs in the workplace are creative, they're as by-the-book as Joe Friday.
For one, Pusateri did away with paper shift logs, in which employees write what happened on their shifts. Now workers record their shift notes in a blog using Movable Type blogging software. In December, Pusateri launched another blog on the company's intranet in which people only discuss business-technology issues and developments. About 20 people--leaders in the company's IT operations--have agreed to help seed dialogs. Most of his direct staff will have access and the ability to contribute, but Pusateri says he'd be happy to make access even more open.
"Mainly, I want a group talk going on," Pusateri says. "You post something saying you saw a cool product, and another person in the company has already tested it." Tapping into another's experience is invaluable, he says.
Pusateri's golden rule of blogging at work: The focus has to remain on technology. "I'm in a management position, so my guideline is, could I discuss this at lunch with blog readers?" he says. "I can't talk about company plans I know about because of my position."
Then there's Cruft, Pusateri's personal blog. (The site defines cruft as "an unpleasant substance" and "excess, superfluous junk.") Here, he doesn't talk about technology--at least not business technology. As a Disney ABC executive, "my opinion about storage affects people. I'm a businessman at a for-profit company," he says. It's improper, in Pusateri's mind, for him to advocate for or against products outside the office.
That leaves the world Pusateri inhabits in his off hours, along with his wife and two daughters, as fodder for Cruft. And it's a very entertaining world. For all of his seriousness at work, Pusateri comes across in his personal blog as a happy, and sometimes silly, guy.
Pusateri also exults in getting his first check from Google Inc. for ads that have run on Cruft. Assuming that Disney pays him above minimum wage, Pusateri's reaction to a $100 check from Google neatly defines the amazement people feel the first time they get paid for doing something they love.