This year CBS is again providing game coverage to mobile devices -- but there's no live streaming yet. Verizon Wireless and AT&T customers can get real-time scoring updates, stats, highlights in video clip form, and tournament news on their handhelds. Just about everyone else can get free alerts from ESPN via SMS service. ESPN says the service is compatible with most mobile carriers.
Despite the variety of digital options for enjoying the tournament, there are always those who want to cheer from courtside seats. The bad news is tickets to NCAA championship games are tough to come by. The good news is that there's Ticketwood, a ticket comparison shopping service, and Ticket Solutions, a site that boasts, "all tickets are backed by our unprecedented 200% money back guarantee."
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.