Mark Turrell is CEO of Imaginatik, a publically listed innovation company with offices in Boston, London and Berlin.Imaginatik 'provides unique enterprise software, processes and insights to tap into the Collective Genius for collaborative innovation and problem solving' and works with a wide variety of clients on innovation and idea management programs.We discuss enterprise scale programs with regulatory boundaries and complicated enterprise security requirements in multiple languages.Mark says innovation is being decimated in the current economy... Imaginatik, using the mature tool set which grew out of the last ten years of innovation, are doing extremely well as companies lay of their core innovation teams.We have an interesting conversation around crowdsourcing:Mark uses this example with his clients: 'do you need to have US or Belgian style democracy in their crowd sourcing planning? The US style gives you an absolute right to vote or not vote: The Belgian style is to be fined 500 euros if you don't vote. Requisite volume of participants is very important to achieve your objectives- I make the point that security and scale are the two differentiators between lightweight applications and enterprise wide roll outs.Rapidly changing leadership models are beginning to have an effect on how we engage as humans; command and control is under pressure as never before.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.