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How Starbucks Blends Marketing And Tech
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David Wachter
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David Wachter,
User Rank: Apprentice
1/25/2012 | 9:32:30 PM
re: How Starbucks Blends Marketing And Tech
What's most notable in this story is reflected in the comment..."And it shows that technology teams must be ready to move at speeds much faster than are required for the typical IT project."

From my experience Starbucks is an exception in this regard and the majority of companies still struggle with the push-me-pull-you dynamic between the innovative nature of marketing and the risk-adverse requirements of IT.

It would be interesting to know more about how Starbucks is making this odd couple relationship work.

David Wachter
CMO @Hivemine


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