License Plate Recognition Technology Branches Out
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User Rank: Ninja
4/18/2014 | 11:11:51 AM
Re: License plates
I agree, while the intended use might be for law enforcement and security, I can see commercial companies being very interested in the technology to use for customer profiling.  For example, if they were able to catch the license plates outside a store, they could generate information on who visits the store, how often, and target marketing to these consumers.  Not only does this teeter on the balance of privacy vs what is valid public information, but it might alter how people feel about how their license plates automatically opt them in for all kinds of unwarranted tagging.
Thomas Claburn
Thomas Claburn,
User Rank: Author
4/17/2014 | 4:57:40 PM
License plates
I'd be curious to know what the law says about the public display of license plates. Because if the police can keep a database of license plates, private entities can too. They may not have the backend that identifies the owner of the plate, but that may not be difficult to determine if facial recognition is added. Perhaps license plates should be considered personal information from a privacy standpoint.

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