Comments
VerticalResponse Acquires Social Campaign Automation Tool
Newest First  |  Oldest First  |  Threaded View
Deb Donston-Miller
50%
50%
Deb Donston-Miller,
User Rank: Apprentice
12/19/2011 | 10:46:48 AM
re: VerticalResponse Acquires Social Campaign Automation Tool
SMBs that have little time for marketing will certainly be challenged with social media marketing campaigns, which can require more time and resources than traditional campaigns. Tools like Roost will become increasingly important as social media marketing becomes increasingly important to companies' ability to compete.

Deb Donston-Miller
Contributing Editor, The BrainYard


Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Nov. 10, 2014
Just 30% of respondents to our new survey say their companies are very or extremely effective at identifying critical data and analyzing it to make decisions, down from 42% in 2013. What gives?
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 16, 2014.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.