Microsoft Earnings: 7 Essential Facts
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User Rank: Ninja
4/30/2014 | 12:08:55 AM
Re: renaissance
Yeah, I like that idea. 


Or, I suppose, if you want to build them, build them exclusively. e.g. Xbox is a hardware/software play. Nokia could be a hardware/software play if the combination is good enough (it worked for Apple, right?).

As for the desktop OS, I'll pass on the usual Windows 8 comments and just say that it's a tough market to be in, especially when your competition is Linux (free) and OS/X Mavericks (oh wait, also free). That's a tough sell for any business.
Drew Conry-Murray
Drew Conry-Murray,
User Rank: Ninja
4/25/2014 | 12:49:03 PM
Re: renaissance
I think I'm with you. Microsoft should try to get on as many devices as possible, but it shouldn't be trying to build them.
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Author
4/25/2014 | 11:57:57 AM
Re: renaissance
You can see from Nadella's decisions so far that he doesn't want to be in the hardware business. Yet the Nokia monkey sits firmly on his back. It's a bit alarming that they don't have any concrete plans about Nokia phone integration. But at least Nokia Windows Phones are in an explosive smartphone market, and have a chance as a solid No. 3. Surface, on the other hand, is is really up a creek. It hasn't been able to compete in the tablet market, and the tablet market itself is starting to cool.

Microsoft's way forward is through enterprise tools, cloud with Azure, Office 365, Lync, and spreading out Windows to new devices beyond PCs and tablets. And Nadella gets it.
User Rank: Strategist
4/25/2014 | 11:16:54 AM
Microsoft has to figure out if it wants to be a software company or a hardware appliance company. Outside of gaming, which I would keep, I think they have a decent history of software innovation (devious/diabolical or not). Apple went hardware years ago and I think chasing them or Samsung is a lost cause. Play to your strengths. They have the expertise to make the cloud work and with the new office strategy, this could be the beginning of a renaissance.

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