Comments
Lots Of Messages, How Much Engagement?
Newest First  |  Oldest First  |  Threaded View
jagibbons
100%
0%
jagibbons,
User Rank: Ninja
5/8/2014 | 9:13:01 AM
Re: What content types?
A combination of automatic measurements based upon reading time, format, venue, etc. plus user-entered ratings would provide a lot of valuable data for publishers.
MichaelE735
50%
50%
MichaelE735,
User Rank: Apprentice
5/7/2014 | 11:02:45 AM
Re: What content types?
I wonder whether the technology could enable ratings, shares etc of specific content to be tracked and linked to search engine ranking.

If I receive a sales presentation that has a good infographic in it, I would rate it highly. It's probably useful to someone else looking for a similar product or service, so that high rating could be seen by Google, twitter etc and rank the content well, or at least a synopsis.
jagibbons
50%
50%
jagibbons,
User Rank: Ninja
5/5/2014 | 12:27:36 PM
Re: What content types?
That complete engagement picture has been elusive up to this point. The technology appears to have the secrets to unlocking it. Custom content based upon the preferences and personality of each reader is where the content engine money is for the future.
ChrisMurphy
50%
50%
ChrisMurphy,
User Rank: Author
5/5/2014 | 11:26:35 AM
Re: What content types?
Measuring matters, and as Laurie notes, getting data on how InformationWeek readers consume and engage with content has taught us a lot. One key lesson is that there isn't a single metric that reveals all about engagement. Total number of readers, social sharing, comments -- these and other factors tell different things about engagement with an article.
Laurianne
50%
50%
Laurianne,
User Rank: Author
5/2/2014 | 3:45:36 PM
What content types?
Kelly, interesting technology. As journalists, we are seeking new ways to measure content engagement, too. What kind of content does the tool work with at this point? Presentations, video, other content types?


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and community news at InformationWeek.com.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.