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Amazon Taps Twitter For In-App Shopping
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Alison_Diana
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Alison_Diana,
User Rank: Author
5/7/2014 | 9:18:13 AM
Customer Benefit?
And the customer benefits because they don't have to search Amazon for that item as a separate task? Or they can indulge in more impulse buying, I suppose. I'm a pretty heavy user of both Amazon and Twitter, but the pros (as I see them) don't outweigh the cons you mention in the story, Kristin. Doubt I'll link the two accounts unless Amazon and Twitter can come up with a really, really good reason and a way to control privacy.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
5/7/2014 | 3:26:15 PM
Re: Customer Benefit?
I agree with you, Alison. I've rarely noticed Amazon product links in my Twitter feeds anyway, and I'm not sure that I'd be inclined to add something to my cart on a whim like that. I can see this integration working better on something like Pinterest, which is very product-heavy.
Alison_Diana
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Alison_Diana,
User Rank: Author
5/8/2014 | 10:50:08 AM
Re: Customer Benefit?
That's an interesting idea about melding Amazon and Pinterest. Wonder if that's something we'll see in the future? I'm not much of a Pinterest user -- in fact, the only time I used it was while I was at Internet Evolution where I used it to share infographics! -- but many friends love that site. Given Pinterest's heavy emphasis on products, I could quite easily see the advantage of, say, seeing a pair of shoes and then being able to instantly put them in my Amazon shopping cart. I'd like that capability in some ads, too. Silly, but I saw an ad for perfume or something and fell in love with the dress the model wore. No doubt it was out of my price league, but I'd have loved an easy way to find a knock-off and buy it! (Sure, I could have image-searched it, then tracked it down that way but I didn't love it THAT much!)


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