Apple's Cool Factor Waning?
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
1/17/2012 | 7:19:10 PM
re: Apple's Cool Factor Waning?
It's not all about the device. Why can Apple release 4 with a bad attena & 4S with a bad battery. Because our life is integrated to that device. What Apple has is a device that gives me iTunes & Apps. To get me to migrate from iPhone to Android or Windows would cost a small fortune and time. Unless you give me something that plugs me in even more, why should I take the time & cost to change for very little reward? Develop me a cranium patch with integrated ear piece for Hearing & Talking and contact lense/glasses that responds to what I want just by thinking. Then give me a call and I'll migrate.
User Rank: Apprentice
1/7/2012 | 2:13:20 AM
re: Apple's Cool Factor Waning?
It is possible that Apple will lose it cachet as it becomes ubiquitous (although people have been predicting Apple would run out of steam since everyone bought an iPod), but I don't think it bodes well for Microsoft. Microsoft does not allow the phone OEMs to alter their interface or experience. This puts the OEMs in a position where they cannot differentiate based on technology feature/function and the only way to compete is on price... which creates a race to the bottom as has happened in PCs.... The Microsoft centric PC model abused the OEMs (HP, Dell, Lenovo, etc) to the point where the phone OEMs are fearful of what a Microsoft dominated market will mean for them (a single digit margin commodity market). The only OEM that has signed up is Nokia and that is due to a massive payment from Microsoft.
User Rank: Apprentice
1/6/2012 | 8:42:07 PM
re: Apple's Cool Factor Waning?
Apple iPhone and iPad have brought technology to the well to do masses. Apple products did not require a lot of technical expertise to purchase, just quite a bit of money (for the device and the data plan to run them mobily). As many other products have found, consumers are fickle and when certain "things" become ubiquitous they no longer have the cache they had when others didn't have them. Will this "need for change" bold well for Windows Phone, possibly if Microsoft and their partner OEMs can market Windows Phone correctly and produce the "killer app" that will allow certain buyers to look at their friends and say "see what my phone can do" (and smile inwardly and say to themselves "and see what your phone can't do?"). Oh how hard it is to keep up with the Jones !

Register for InformationWeek Newsletters
White Papers
Current Issue
2016 InformationWeek Elite 100
Our 28th annual ranking of the leading US users of business technology.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.