Social Business: Slow And Steady Worked For Philips - InformationWeek
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Social Business: Slow And Steady Worked For Philips
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Kristin Burnham
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Kristin Burnham,
User Rank: Author
5/20/2014 | 2:05:03 PM
How long to sink or swim?
How long has it taken your company to either reach critical mass in or abandon your enterprise social network? What contributed to your success or failure? Let's hear your experiences.
David F. Carr
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David F. Carr,
User Rank: Author
5/21/2014 | 11:47:50 AM
SAS and Socialcast
I reported a couple of years ago on the use of Socialcast at SAS Institute and found it to be going strong when I checked in for an update to include in my Social Collaboration for Dummies book. The Socialcast product never got as much hype as some competitiors, and now there seems to be a lull in interest in social intranet platforms in general, but as noted here the secret to success was never just buying and installing a software product (or subscribing to a cloud service). It's not the platform's ability to share, collect, and collaborate that's most important -- it's the motivation and the leadership of the people in the organization to create a collaborative culture and use the tools as an enabler. That doesn't mean software choice is not important, but there are probably several products and services for every need.

I suggest focusing more on the limitations of the platform and making sure it won't hold you back. Once you clear that hurdle, take your choice and really run with it. Your momentum and commitment will make the biggest difference.
Justin Belmont
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Justin Belmont,
User Rank: Apprentice
5/25/2014 | 11:02:55 PM
Re: SAS and Socialcast
Great tips. Social business can be a tricky business to master, but it's definitely possible, and these are great and concrete tips to help newer companies get started. Thanks for sharing!


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