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RIM's New CEO: 5 Must-Do Items
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ANON1237925156805
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ANON1237925156805,
User Rank: Apprentice
1/25/2012 | 8:43:32 PM
re: RIM's New CEO: 5 Must-Do Items
I'm not at all optimistic here. Looks as though the two founding fathers were allowed to ascend to the board whilst picking a crony as their successor. No question that BlackBerry was ahead of the curve (apologies for the pun) when it unseated Palm and for a long time thereafter.

But in failing to react to the transition from a business email centered universe to a content consumption one--even in the business space--they followed the well-worn path of innovators who stick with their brilliant ideas long after they become yesterday's news.

What's needed is a new broom to sweep things clean. I agree that there need to be options for Blackberry devices other than BES; on the other hand BES is an asset that can be marketed in its own right for multi-platform device management in the enterprise. All of that makes sense, as do Eric's points.

Underlying all of that though there needs to be something intangible: A sense of urgency, an understanding of how ill the patient really is combined with an absolute confidence that there's a solution and that it will be found. It's sort of what Jobs brought back to Apple when he returned. Within a year, the iMac took the company off life support. The rest was history.

I'm not saying that we need a Steve Jobs here--good thing cause there ain't one lying around--but I'm not sure that Mr. Heins is Mr. Right in this situation. Were I RIM I'd have shopped around. Eric Schmidt, for instance? They haven't so let's hope that they are listening to the well-thought out suggestions floating around the blogosphere.
JMOSS000
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JMOSS000,
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1/25/2012 | 3:05:37 PM
re: RIM's New CEO: 5 Must-Do Items
It is really not so complicated. With all that brain power and a new CEO and they still dont see the answer right in front of them. THEY HAVE TO ADD A ACTIVESYNC CLIENT TO BE IN THE GAME. The days forcing the use of BES server have gone the way of the T-Rex. WAKE UP RIM!!!!!
sopark182
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sopark182,
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1/23/2012 | 8:22:06 PM
re: RIM's New CEO: 5 Must-Do Items
Easy explanation, dude: theyG«÷re Canadian!
charlie468
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charlie468,
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1/23/2012 | 7:30:12 PM
re: RIM's New CEO: 5 Must-Do Items
All interesting tactical moves. Number one he needs to figure out why RIM missed several key trends over the past five years, figure out why the company was unable to develop and execute a winning strategy and then fix those problems.

For example, they seemed blind to the move to touch screens, were disdainful of apps and the iphone, and seem chronically slow with software development I am sure the readers on this blog could add to the list (slow wifi, camera, etc).

These are not one-time oops. They are systemic and he needs to change the system.


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