Social Analytics Cracks Case Of The Jalapeno Cocktail - InformationWeek
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Social Analytics Cracks Case Of The Jalapeno Cocktail
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BPM For Real
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BPM For Real,
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1/23/2012 | 11:04:23 PM
re: Social Analytics Cracks Case Of The Jalapeno Cocktail
Very good example of 'mining' social. The value of not just the words being said but also the TOPICS being talked about gives us great insight into our customers and our own enterprise. What if you could see innovation or frustration coming from an area and could do something about it?

By pure coincidence, I wrote on the same topic today:

http://bpmforreal.com/2012/01/...


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