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The CIO's 2 New BFFs
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tjgkg
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tjgkg,
User Rank: Apprentice
7/16/2014 | 4:44:04 PM
Re: CDO turf
@SaneIT: Yes I think it is an attempt to appeal more towards the younger employees. It also eliminates traditional structures of a regular corporation which appeals to them as well. I'm not so certain as to how effective it is operationally or even if younger people appreciate the effort. Social media might just be a short term fad. Who knows how long Twitter or FB will last. And why duplicate the work of their regular website? The next fad is always around the corner so who knows if these positions will last or will be migrated to the next fad?
SaneIT
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SaneIT,
User Rank: Ninja
7/15/2014 | 4:58:27 PM
Re: CDO turf
@tjgkg,

I'm wondering what is diving those positions then.  Is it an attempt to  build a "younger" company and relate with a younger generation?  If so is it working?  It doesn't make sense to me, I don't see the point of a handful of traditional C level positions in a company depending on the company size though.
tjgkg
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tjgkg,
User Rank: Apprentice
7/11/2014 | 9:22:08 AM
Re: CDO turf
Couldn't agree with you more, Susan. A lot of these new C level positions are really more like specialist positions that can disappear when the fad is over. A true C-level position is one that is crtical for the company to keep functioning and growing.
tjgkg
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tjgkg,
User Rank: Apprentice
7/11/2014 | 9:18:26 AM
Re: CDO turf
There are just too many chiefs out there these days. And a lot of these new fangled C-level positions have people who are too young for the roles. They tend to be faddish instead of functional. A lot of the positions should be part of an existing C position responsibilities or maybe just a mid level manager position.
tjgkg
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tjgkg,
User Rank: Apprentice
7/11/2014 | 9:15:14 AM
Re: CDO turf
From what I understand Jobs chose Cook. But there will never be another Jobs so he chose the best candidate available to run the show. I am sure that there is a good talent pool in Apple but you have to wonder if there are going to be clashes between the Jobs disciples and new folks who want to go in a different direction.
WaqasAltaf
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WaqasAltaf,
User Rank: Apprentice
7/5/2014 | 2:54:00 AM
Re: CDO turf
Susan, hmm. This position may not just be relevant for the transition phase but may be moving into the future, the need of this position becomes so important that sub-roles may have to be defined. Management of everything digital also requires a C-level position.
batye
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batye,
User Rank: Ninja
7/5/2014 | 2:47:31 AM
Re: CDO turf
thank you :)
WaqasAltaf
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WaqasAltaf,
User Rank: Apprentice
7/5/2014 | 2:46:07 AM
Re: CDO turf
Batye, yes you are right. Often office politics becomes a hurdle in good HR pool management. Insecurity is a well-known human weakness.
WaqasAltaf
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WaqasAltaf,
User Rank: Apprentice
7/5/2014 | 2:43:49 AM
Re: CDO turf
tjgkg, good leader makes good succession planning as well. I don't know if Jobs did it well. May be he tried but innovation is not everyone's game; some are too creative. However with the talent pool Apple must be having, they should stay competitive; yes I said competitive and not leaders because for that another great mind is needed else Android in OS and many in manufacturing are doing well.
tjgkg
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tjgkg,
User Rank: Apprentice
7/3/2014 | 8:34:27 AM
Re: CDO turf
@Susan: It's like in sports, it is very difficult to replace the Hall of Famer. Jobs was a once in a lifetime personality who invented many great things. He had the common touch. A very hard combination to replace. Tim Cook is a veteran executive who is certainly competant. I am just concerned at the high level that Jobs set will not be met for a while. That is probably why they split their stock and started paying dividends too (something Jobs was adamantly against).
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