Comments
The CIO's 2 New BFFs
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 9 / 11   >   >>
larryloeb
50%
50%
larryloeb,
User Rank: Apprentice
6/13/2014 | 6:21:57 PM
Re: CDO turf
@Susan

You think I'm kidding about carbon paper. When PFChang's got breached this week, they went back to old school credit card imprinter slips done with ink and then batch processed. Made me feel nostalgic, it did.

I'm really not knocking the CDO concept, BTW. Anything that can give the C-level a clue is always welcome. I just think they wont listen much; even to good ideas. Inertia and all.

 

 
batye
50%
50%
batye,
User Rank: Ninja
6/13/2014 | 3:54:38 PM
Re: CDO turf
yes, I see the same trend... but thing always change in corporates board rooms...
Susan_Nunziata
50%
50%
Susan_Nunziata,
User Rank: Strategist
6/13/2014 | 2:53:37 PM
Re: CDO turf
@SaneIT: You're lucky to be in a spot where your CFO and COO get along and are both willing to step into the room with you to answer questions. I was in a situation a few years back where I had basically two bosss--I officially reported to one person but with dotted line to another. What they sought from me was often diametrically opposed, and they were rarely willing to sit down together to clear the air and get everything on the same page. 

Oddly enough, learning how to function in that environment ended up giving me some valuable skills though it caused me no small measure of heartburn at the time.
Susan_Nunziata
50%
50%
Susan_Nunziata,
User Rank: Strategist
6/13/2014 | 2:50:54 PM
Re: CDO turf
@SaneIT: Based on what you're saying, then, someone who could combine the project management skills and rigor of the CIO with the product-focused, less stringent mentality of the CMO or marketing team could do well in bridging the gap between both worlds. 
SaneIT
50%
50%
SaneIT,
User Rank: Ninja
6/13/2014 | 7:38:58 AM
Re: CDO turf
" CIOs have had to fight to get a "seat at the table" so to speak when it comes to be truly considered an equal member of the C-suite alongside the CFO, COO, etc. "

 

That's the truth, on paper I report to the CFO but I probably spend 3-4 times as much of my day working on thing the COO is asking for.  It's an odd management structure but luckily our CFO and COO get along so I can call them in to meetings together to give an overview of what I have going on without a great deal of drama.  There is defiantly a reluctance to add more C level positions but for me the title isn't the end goal.  

 
SaneIT
50%
50%
SaneIT,
User Rank: Ninja
6/13/2014 | 7:35:11 AM
Re: CDO turf
Well in my case it has always been me, but I don't carry a C level title.  IT has always been IT who deals with the external resources because we tend to have the project management skills.  A marketing team might have an excellent leader but they tend to be more product minded than project minded so they will let a project run astray in an attempt to get a product produced.  IT tends to keep things more tightly packaged so we end up with the product we originally set out to get by following a path that we know works.
Susan_Nunziata
50%
50%
Susan_Nunziata,
User Rank: Strategist
6/12/2014 | 2:57:00 PM
Re: CDO turf
@SaneIT: Pointy haired managers: "Who determines when these positions are needed?"

another question to add here is one of power. All "C"-level positions are not created equal, as any CIO can tell you. CIOs have had to fight to get a "seat at the table" so to speak when it comes to be truly considered an equal member of the C-suite alongside the CFO, COO, etc. To some degree, I think the CMO is in the same boat as the CIO, because they are both considered the heads of cost centers instead of revnue generating sides of the business.

The question for me then becomes: Who would hold more power in the organization that has a CDO. If that CDO does not report to the CIO--would the CDO position have more clout because it is seen as being attached to activities that are customer-facing and therefore potentially revenue-generating?
Susan_Nunziata
50%
50%
Susan_Nunziata,
User Rank: Strategist
6/12/2014 | 2:52:15 PM
Re: CDO turf
@SaneIT: in your experience, who has been responsible for overseeing the external customer-facing experiences? When tech is involved (website, mobile app, etc) does that fall to the CMO or CIO or someone else entirely?
Susan_Nunziata
50%
50%
Susan_Nunziata,
User Rank: Strategist
6/12/2014 | 2:39:27 PM
Re: CDO turf
@Broadway0474: Here's what Gartner had to say on the topic of CDOs, though it doesn't specify whether this refers specifically to Fortune 1000 companies:

Gartner predicts that by 2015, 25 percent of organizations will have a Chief Digital Officer.

"The Chief Digital Officer will prove to be the most exciting strategic role in the decade ahead, and IT leaders have the opportunity to be the leaders who will define it," said David Willis, vice president and distinguished analyst at Gartner. "The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated and the mission accomplished. They're in charge of the digital business strategy. That's a long way from running back office IT, and it's full of opportunity."

Source: http://www.gartner.com/newsroom/id/2208015

Susan_Nunziata
50%
50%
Susan_Nunziata,
User Rank: Strategist
6/12/2014 | 2:30:59 PM
Re: CDO turf
@jastro: Good stats there, thank you! There are enough CDOs for them to have their own website. We can learn more about their plans for world domination here: http://chiefdigitalofficer.net
<<   <   Page 9 / 11   >   >>


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 20, 2014
CIOs need people who know the ins and outs of cloud software stacks and security, and, most of all, can break through cultural resistance.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.