Re: Are You Underestimating Video?
I have to admit, as I was reading this, my initial reaction involved quite a bit of skepticism. There's no doubt that today we live in a video world, but it remains to be seen if customers really want everything spitting out video the same way they want everything updating them via text messages. For my own two cents, I'm pretty certain that I don't want my refrigator giving me video updates on how to store my celery - but maybe I do want it to text me when I need more celery. Going into this, that's what I thought you meant, Chris - video in the IoT as we've come to understand it as consumers, and that's what I was a little skeptical of. The cases you describe here, though, go a long way towards giving me a different perspective and helping me see the value.
The Esurance example, especially, goes a long way to exemplify how, in the future. video may not necessarily be a replacement for either text or voice-based communication, but rather an alternative that may be more suitable in certain situations on a case-by-case basis. Just as you describe, some things that take a proverbial 'wall of text' to explain could easily be explained much better in a very short video. Things like damages can be easily verified, and you can know someone's not exaggerating or mistaken. In other cases, the opposite may remain true - so I see this video as being more like adding an additional tool to our utility belt than taking the next big step up. The comparison to the rise of live web chats some years ago is apt.