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'Mobile App Sprawl' Is Here. Is 'App Stall' Next?
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andimann
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andimann,
User Rank: Moderator
6/11/2014 | 2:24:17 PM
Re: Mobile app strategy
@Stratustician - thanks for the comment, that is a really great point.


I only touched briefly on the security aspects of 'rogue' apps, but you have described a very real risk. There is certainly an opportunity for malicious actors to use these uncontrolled apps for phishing, malware, and even just personal data access for social engineering attacks. Another solid reason to make sure to take that strategiuc approach, as you said, and actively deal with these apps.

 
Lorna Garey
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Lorna Garey,
User Rank: Author
6/11/2014 | 12:53:47 PM
Span of control
What about all those external apps? Presumably using trademark law a company could crack down on third-party developers, but should they? Seems like a case-by-case call, and someone needs to be empowered to make that decision based on a set list of criteria.
Stratustician
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Stratustician,
User Rank: Ninja
6/11/2014 | 11:28:02 AM
Re: Mobile app strategy
From a marketing standpoint, it is so important to ensure that any apps that are available to end users do indeed reflect not just the overall branding, but more importantly, the user experience.  Many of these rogue apps are an easy way for unathorized third parties to collect information on users who are under the impression that these apps are provided by the corporation themselves.  On IOs, it's probably less of an issue due to the tight regulation, but in Android and other app stores, the risks are quite high.  Having a mobile strategy is going to be key for all corporations, and it makes sense to have IT and Marketing leading the charge.
Laurianne
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Laurianne,
User Rank: Author
6/11/2014 | 10:28:16 AM
Mobile app strategy
Mobile app sprawl is an apt way to phrase the problem, Andi. I am not convinced you need a CDO to handle mobile strategy; in some companies the CIO and CMO are already working hand-in-hand as partners on mobile app stores for internal and external customers. Dell's CIO Andi Karaboutis, for example. You do need IT and marketing working closely or else you won't solve the problem.
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