Mobile Business Without The Apps - InformationWeek
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Mobile Business Without The Apps
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D. Henschen
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D. Henschen,
User Rank: Author
6/11/2014 | 1:19:30 PM
It doesn't have to be Brazil
Salesforce.com customer Stanley Black & Decker did a mobile app using SMS right here in the USA. The company's MAC Tools truck drivers, who go from shop to shop delivering tools, wanted something fast and simple to verify deliveries and orders, and not all of them had smart phones. SMS is stupid simple, relaible, and cheap. Those are attributes more businesses should consider before investing a bundle in expensive, hard-to-maintain native apps or even Web apps.
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