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Mobile Business Without The Apps
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Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
6/13/2014 | 2:59:20 PM
Re: Everything is mobile now
@Curt: While your point is well taken, I wonder what the smartphone penetration is for less-privileged regions of our country. Or, among the elderly population. Something like a text-based solution that you're talking about here could work if the goal is to be as egalatarian as possible to reach all members of society.

I fear the digital divide in the US is becming greater every year, and the digital/mobile have-nots are going to miss out on many important services and, even, job opportunities because of economic hardship. 
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
6/13/2014 | 2:56:46 PM
Re: What is the IW Pick Badge?
Uhoh, @Laurie. That means @Rich is in BIG trouble...

"one going down an intelligent path of conversation..."

:D
PedroGonzales
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PedroGonzales,
User Rank: Strategist
6/13/2014 | 11:59:26 AM
Re: Everything is mobile now
@ Curt.  The key is finding out which solution and technology fits better with the unique business problems in a country.  Smartphones and apps may not work for everyone.  I agree that finding out the best user experience for a wide variety of people is a huge challenge; the same with market research, different age group have various challenges.

 

 
Laurianne
IW Pick
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Laurianne,
User Rank: Author
6/13/2014 | 9:05:28 AM
Re: What is the IW Pick Badge?
Rich, the IW Pick badge shows up on a comment when one of the writers, editors or community members (like you) clicks the thumbs up sign on to indicate that it is an intriguing comment or one going down an intelligent path of conversation. Thanks for joining us. Laurie
Curt Franklin
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Curt Franklin,
User Rank: Strategist
6/13/2014 | 8:24:09 AM
Re: What is the IW Pick Badge?
@Rich, I have no idea who hands out those badges -- I'll put that on my list of questions to ask as we get used to the new digs over here. As for putting it on our resume, I'd say "absolutely." It looks very impressive!
Curt Franklin
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Curt Franklin,
User Rank: Strategist
6/13/2014 | 8:22:57 AM
Re: Everything is mobile now
@Susan, I think the principle of finding the right technology would certainly work, but the US market is much different than Brazil's when it comes to cell phones. According to Gartner (and others), smartphone sales passed feature phone sales in the US a couple of years ago. Now, we're still much less likely to perform certain tasks (like banking) on our phones than people in some developing countries (notably India and most African nations), but as a population we've embraced smart phones in a big way.

The key here is figuring out how to provide a great user experience for people of many different education and cultural backgrounds. If you can crack that particular nut then you have a shot at real success.
Curt Franklin
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Curt Franklin,
User Rank: Strategist
6/13/2014 | 8:15:31 AM
Re: Brilliant
@Dave, if everyone in Brazil had a smartphone I'm guessing that they would have made a different choice -- though if everyone in Brazil had a smartphone it would be a much different country. The Pew research showed an amazingly high correlation between smarphone use and higher levels of education: Those who stopped their education earlier skew heavily toward feature phone use.

There are all sorts of other implications for that correlation, but I think the real takeaway is that the company took the time to learn about their target market and used the right technology to reach them. That's a solid lesson for just about any enterprise.
Curt Franklin
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Curt Franklin,
User Rank: Strategist
6/12/2014 | 4:11:25 PM
Re: Mobile Business Without The Apps
@zerox203, I think that the idea is wrapped up in a design principle I learned early in my software dev career: Make things as simple as possible, and no simpler. There are still too many designers who equate simplicity with a lack of sophistication: I think they're quite mistaken in that belief.
Curt Franklin
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Curt Franklin,
User Rank: Strategist
6/12/2014 | 2:42:23 PM
Re: Brilliant
@Rich, it's amazing the kind of things you can do if you take the time to learn about your audience, isn't it? I might be thinking about things too simply, but it seems to me that there might just be a lesson in the way they're doing things.
Curt Franklin
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Curt Franklin,
User Rank: Strategist
6/12/2014 | 2:41:23 PM
Re: It doesn't have to be Brazil
@Doug, "KISS" is one of those design principles that too many app designers jettison when they become lead on a project. One of the things that impressed me was that they haven't forgotten about user interface: It's still quite critical to their success, it's just expressed in a much simpler way than most of us think about.
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