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Mobile Business Without The Apps
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Ashu001
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Ashu001,
User Rank: Ninja
6/28/2014 | 1:36:30 PM
I have seen similar trends in place in Africa for Mobile Commerce
Curt,

I have seen similar trends in place for Mobile Commerce in Africa;where again you get consumers using just Basic SMS for Financial Transactions.

And surprisingly the solution works very well.

Maybe there is a lesson for all of us Techies here?

A little less Complexity and a little more Practicality is essential to gain the Best Benefits of Technology?

Regards

Ashish.

 
Ashu001
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Ashu001,
User Rank: Ninja
6/28/2014 | 1:31:42 PM
Re: Everything is mobile now
Curt,

I have seen this issue firsthand myself too.

The Older Generations[Primarily the Boomers];take time to get used to Smartphones and their various Apps.

However, as Demography changes this issue will sort itself out.The only issue is that most future Generations are much smaller in size than the Baby Boomer Generation here in America.

This will affect the whole App Development Game in ways we can't imagine today.Also,the Boomers will need Apps which are more intuitive/Larger Sized to take care of their weaker eyesight .

Guessing,more Voice is the way to go here?

Regards

Ashish.

 
Broadway0474
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Broadway0474,
User Rank: Strategist
6/21/2014 | 11:28:28 PM
Re: What is the IW Pick Badge?
@Technocrati,maybe I am being a little harsh. I am friends, after all, with people who like their own stuff. But err on the safe side. Don't do it!
Technocrati
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Technocrati,
User Rank: Ninja
6/21/2014 | 6:48:53 PM
Re: What is the IW Pick Badge?
@Broadway0474      Interesting I didn't know that but I agree.  Liking your own stuff is bush league.  : ) 
Broadway0474
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Broadway0474,
User Rank: Strategist
6/19/2014 | 10:28:48 PM
Re: What is the IW Pick Badge?
@nomii, as an editor, I know firsthand what it's like when someone thinks their stuff is the greatest ever ... when it's really not that decent. That's why editors have always existed, and why crowdsourced content is contingent on other people's opinions ... not the creator hitting like over and over and over ... ; )
Curt Franklin
IW Pick
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Curt Franklin,
User Rank: Strategist
6/19/2014 | 2:38:43 PM
Re: Everything is mobile now
@Susan, the information I've seen indicates that the split in the US is more generational than socio-economic, and that the age split is an issue that will solve itself in the next decade. Those in their 70s and 80s still lean heavily toward feature phones while younger users are already deeply into smart phones.

Companies like Wal-Mart have made smart phones quite cheap here in the US: The real question for marketers is which platform to support with apps.
Curt Franklin
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Curt Franklin,
User Rank: Strategist
6/19/2014 | 1:23:26 PM
Re: Everything is mobile now
@PedroGonzales, one of the key issues is being able to discover which technology (or technologies) your audience has in place. For those who are trying to sell products or services to the general public, that can mean figuring out what sort of gadget "everyone" is using. One of the things that's becoming obvious is that there are huge differences from region to region or even nation to nation -- a situation that creates enormous challenges for companies trying to sell things around the world.
kstaron
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kstaron,
User Rank: Apprentice
6/19/2014 | 1:16:20 PM
Working with what you have
This is a wonderful example of targeting a strategy to the people who are going to use it with what they have. By not expecting the workforce to go out and get something to be able to access the program, they worked with what they already had and can make some really good positive change.
nomii
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nomii,
User Rank: Moderator
6/18/2014 | 3:20:02 PM
Re: What is the IW Pick Badge?
@Broadway0474 is there anything wrong in that :). I think its perfectly fine to appreciate your own comment as others might not have that insight. But feels that it should be ....... I hope you can make out what is comming next.
Broadway0474
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Broadway0474,
User Rank: Strategist
6/17/2014 | 11:01:25 PM
Re: What is the IW Pick Badge?
@Technocrati, most any social media platform allows you to like your own junk. I have friends who do it, and have fought to urge to un-friend them ... on a lifetime basis.
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