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What Amazon Phone Could Mean
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PedroGonzales
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PedroGonzales,
User Rank: Ninja
6/17/2014 | 6:54:55 PM
Re: Backlash




i think amazon has a huge challenge because although they would provide an specific amazon experience to user via their smartphone.  the smart phone market is already saturated with other competitors the likes of apple and google. I'm very interested to see how they would try to make their mark in this market.
Lorna Garey
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Lorna Garey,
User Rank: Author
6/16/2014 | 6:39:54 PM
Re: Backlash
That's certainly true. However, the last thing Amazon wants is to be equated with Walmart in the upscale consumer's mind. I know I have seen opposition to Walmart opening in some towns out of fear that it will kill downtown and sink small businesses. One day, people woke up and realized that there are no more independent bookstores. Amazon's fault?

I'm not saying that's necessarily fair -- ebooks in general and the recession contributed. But often perception is reality.
Bhori
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Bhori,
User Rank: Ninja
6/16/2014 | 5:28:26 PM
Re: They'll have to offer the phone for under $50

@ Villandra: I think if someone is going to buy phone specifically for its cheap price in exchange of accepting their ads, they will later try figure out the way to get rid of those ads. Also, I guess amazon would not want give phone at throw away price in exchange of blind promotion. I think the price of phone would be normal in relation to specs, but the discount would be compensated somewhere in business coming through those phones

 

Bhori
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Bhori,
User Rank: Ninja
6/16/2014 | 5:27:53 PM
Re: Backlash

Amazon risks people seeing it as a monopoly that's going to stifle competition over the long term -

@ Lorna: Sounds true. But I think in the short-term it has increased the competition and lead to better prices for consumers, and this is what buyer usually seek. Very few buyers cares about going some businesses out of business when they are offered 20% savings.

Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
6/16/2014 | 3:31:13 PM
Re: They'll have to offer the phone for under $50
Yep, a deal on hardware only gets you so far. How can Amazon work around pricey data plans? Build its own? Maybe eventually. Also, the Amazon app store is weak, at least compared to Apple and Google. I'll reserve judgment until the product is actually unveiled, but it's up against a lot barriers, in theory.
danielcawrey
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danielcawrey,
User Rank: Ninja
6/16/2014 | 2:24:23 PM
Re: WIll thriving ecosystem and low price be enough?
I have long believed that both Amazon and Facebook need branded smartphones. Many have disagreed, but I still have an affinity for hardware. I still think that it is important. 

For Amazon, the opportunity is obvious: it would be like having a price comparison machine in a user's pocket. For Facebook, it's all about hardware control, messaging and more data than ever before. 

I think these companies both will do well to offer their own phones. 
Ariella
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Ariella,
User Rank: Ninja
6/16/2014 | 2:13:30 PM
Re: They'll have to offer the phone for under $50
@Lorna good point. One has to remember what people will expect to be able to do on their phones. 
Lorna Garey
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Lorna Garey,
User Rank: Author
6/16/2014 | 2:05:18 PM
Re: They'll have to offer the phone for under $50
Let's face it, the price of the phone itself is a small part of the decision. Over 24 months, the difference between $50 and $100, or even $150, is minor. The lion's share of the cost is in the data plan. If Amazon figured out how to get around 3/4G bandwidth limits, now THAT would be a selling point. Though as others have pointed out, it also needs the app ecosystem. No one is buying a phone that they can't run Twitter, Facebook, etc. on.
Ariella
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Ariella,
User Rank: Ninja
6/16/2014 | 1:15:02 PM
Re: They'll have to offer the phone for under $50
It makes sense to me. After all, the phone and Amazon would promote each other, and the company does promote its Prime service at every purchase.
MFeibus
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MFeibus,
User Rank: Strategist
6/16/2014 | 1:12:52 PM
Re: They'll have to offer the phone for under $50
Oh yeah. I've got to believe that Amazon will cross promote the phone and Prime. The Prime music service might be a carrot that helps push the phone. I wouldn't be surprised to see the phone branded with the Prime moniker - that and/or the Fire brand.
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