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Chief Data Officer: Do You Need One?
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danielcawrey
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danielcawrey,
User Rank: Ninja
6/16/2014 | 4:58:04 PM
Re: The two models for Chief Data Officers
It would seem to me that there needs to be an excutive-level positon to handle information needs - which is why a CDO would be so important.

The amount of data produced is only going to increase, and there is certainly some concern that quality is an ongoing issue. CDOs are really new roles, so it will be interesting to see how this plays out. But I think this is an important position outside of the CIO/CTO role. 
D. Henschen
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D. Henschen,
User Rank: Author
6/16/2014 | 2:52:53 PM
The two models for Chief Data Officers
According to Gartner, there are two models for the Chief Data Officer role. At banks, insurance companies, and other financial services organizations, the CDO tends to focus on data quality and governance -- the role pretty much described in this article. Security and privacy concerns are part of the governance role, and it's an area getting increased attention since the Target data theft.

The other style of CDO is more common among Internet and media giants, where the focus is on being an innovator and finding new ways to find new uses for existing data. It might even be so-called dark data that's sitting around unused. An example might be video surveilance data captured by retailers to thwart crime, but then they realize it might be a tool for analyzing store traffic patterns and comparing and contrasting layouts and merchandising in top-performing stores versus mediocre ones. In some cases innovators are coming up with entirely new business models that tap the potential of unused data. By all means share examples if you've heard of or invented one! 


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