Amazon Fire - Really! Another entry to the smartphone market
Newest First  |  Oldest First  |  Threaded View
User Rank: Ninja
6/18/2014 | 3:56:31 PM
Amazon Fire - Really! Another entry to the smartphone market
So the Amazon Fire Smartphone is available.

It has some nice specs, but it really comes down to a highly customized version of Android, which is ok, since I like Android.

So the question is: What is Amazon's strategy? Just get a piece of the pie?

If we think about it, for Amazon it kind off makes sense that they want to become another player. They already have the kindle, and it's various incarnations, so providing a smartphone is taking advantages of the very well established media offering they already have. So it's more of a cutting the middle man out of the equation.

I don't really think it'll become a big thread to the current heavy hitters, but it will increase the competition.

So if we take a step back: Both Amazon and Samsung are constantly pushing out innovation, even if it is just another button...they're trying. I can't say the same for Apple, since we're currently seing "upgrades" versus a true leap forward....granted that the current Iphone 5S has a 64 bit processor, which potential hasn't been fully exploited maybe Iphone is still ahead of the game?

What does the community think?

Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on for the week of July 17, 2016. We'll be talking with the editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.