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Facebook Ad Prices Increase, Frequency Drops
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Laurianne
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Laurianne,
User Rank: Author
6/23/2014 | 3:23:33 PM
tough timing
This is not great timing for Facebook, given Gallup poll that found social ads face an uphill battle with consumers. See the related WSJ story: http://online.wsj.com/articles/companies-alter-social-media-strategies-1403499658
Lorna Garey
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Lorna Garey,
User Rank: Author
6/23/2014 | 5:16:29 PM
Re: tough timing
Maybe they figure, raise prices by throttling supply and see if users respond to fewer, and presumably more targeted and higher-quality, ads. Worst case, they backtrack.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
6/24/2014 | 3:46:21 PM
Re: tough timing
^That's it, Lorna. A push to deliver more relevant ads (and content) to users. More targeted advertising means they can rationalize an increase in advertising cost.


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