Mobile Wars: Smartphone mayhem - InformationWeek
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Mobile Wars: Smartphone mayhem
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mejiac
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mejiac,
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7/1/2014 | 12:34:53 PM
Mobile Wars: Smartphone mayhem
As we all know, the smartphone/table industry is one of the most competitive electronics markets, and because companies are looking for ways to have evertything more integrated (TV, Car indash systems), other products are getting the additional benefit.

It's no surprise that currently Apple and Samsung dominate this arena, with companies like Microsoft trying to carve out a space for themselves.

We've recently seen new comers like Amazon launch there own smartphone, but I think that this is more of a good marketing strategy to boost sales in there online marketplace. But I have to agree with intial reviews, despite having some uniques features, it'll be difficult to compete in an already dominated market.

And then we have the Windows Phone. I was surprise to read that only now are the rolling out the ability to create app folders, something that both Android and iOS have been able to do for quite sometime. Is it me or is Windows Phone is not really offering much? (aside from a slighty better integration with other Microsoft Products, but can be easilly challenged).

I do think that Microsoft Phones offer a different experience, and for some activities is a more intuitive one, but to be honest it's not enought to attract most consumers. In fact, here in the office those that had windows phones ended up trading them for android phones (most notably the Samsung Note).

So Microsoft is putting a lot of emphasis on the Surface, but I would take queues from Google and try to provide a more integrated experience by bundling the Windows Phone capabilities with those of the Surface, since it only seems like a good strategy to leverage your existing product portfolio, instead of focusing on only one of them.


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