Comments
Isis Flees Brand Tainted By Terror
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Charlie Babcock
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Charlie Babcock,
User Rank: Author
7/8/2014 | 12:38:03 PM
Another ISIS refugee, where will it all end?
That's funny. BMC didn't rename itself once the Baader-Meinhof Complex became a popular book describing the German terror gang. What if Tony Blair is right and ISIS gets tossed out? Go back to the original name? Sometimes, you have to tough it out in the face of events.  
majenkins
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majenkins,
User Rank: Ninja
7/8/2014 | 1:48:58 PM
Re: Another ISIS refugee, where will it all end?
Especially since the terrorist ISIS has already renamed itself.
GAProgrammer
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GAProgrammer,
User Rank: Ninja
7/8/2014 | 1:19:11 PM
A major point seems to be missing...
Sure, Isis shares an acronym with ISIS, but before that, there was no general acceptance of a term like that. If some terror group named IBM came out, IBM wouldn't rebrand. Everyone hears IBM and thinks computers. However, chances are the average person hasn't heard of Isis and upon hearing the word would be most likely to associate with terrorism. I can't disagree with their decision, only because they aren't synonymous with Isis (yet).

It's more about which has the most exposure initially that is the issue, I think.
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
7/8/2014 | 1:55:50 PM
Isis has no choice
If you're a big, popular brand and some evil faction comes along and swipes your name (or acronym) you can't budge -- you're too established to change your name. But Isis is probably doing the right thing. It's not well-known enough to transcend the stigma of something like ISIS. Better to nip it in the bud.
Lorna Garey
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Lorna Garey,
User Rank: Author
7/8/2014 | 4:16:28 PM
Re: Isis has no choice
Not buying that this is a real worry and not a bid for publicity and a chance to shed a name that never did ignite much interest in the tech. Now they get a free shot at a fresh start, no harm no foul.
Henrisha
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Henrisha,
User Rank: Strategist
7/9/2014 | 12:58:14 PM
Re: Isis has no choice
Good point, Shane. If some evil organization came and tarnished "Google," then I would doubt if they would make a dent or convince Google to change their name, because, well, Google. In this case, it's a good decision. A wise one, at that.
isis_do_over
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isis_do_over,
User Rank: Apprentice
7/8/2014 | 4:51:54 PM
ISIS Needs Complete Redo
I am heartened to see that AT&T is going to change the name of its mobile commerce system.  It never made sense to name a payment system after the Egyptian goddess "ISIS".  The name ISIS was a marketing error – now reinforced by world events.

The AT&T payment system was ill conceived.  It could have been anonymous - something quite similar to the Bitcoin system.  An anonymous system defends its users from identity theft attacks even when the vender's computing systems are compromised.  There were systems proposed that would have allowed for anonymous transactions using fairly simple techniques - and are as easy to use as the current system.

Lets hope that AT&T and the rest take this time to redo their system from the ground up.  I hope they build a consumer oriented and well loved mobile commerce system that is one in more than name only.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
7/8/2014 | 5:12:34 PM
Re: ISIS Needs Complete Redo
An anonymous payment system sounds great, but I can't imagine that AT&T, so entwined with government regultors, law enforcement, and intelligence agencies, could ever support something that would diminish the power of the state.
Henrisha
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Henrisha,
User Rank: Strategist
7/9/2014 | 12:59:02 PM
Re: ISIS Needs Complete Redo
It's definitely unexpected, and yet, here we are. It will be interesting to see developments to come from options like anonymous payments systems though. There will be room for abuse, although I'm sure they're already working on a fix for that. If not a fix, then prevention.
isis_do_over
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isis_do_over,
User Rank: Apprentice
7/9/2014 | 6:45:59 PM
Re: ISIS Needs Complete Redo
The ISIS design seems grotesque in comparison to newer cloud and QR based systems that require no special hardware – should work on most any smartphone - and can be used for online purchasing.  It is pretty silly that this system cannot be used for online purchases.  Here is a link to the Boston Fed which compares the approaches:

http://www.bostonfed.org/bankinfo/payment-strategies/publications/2014/mpiw-security-progress-status.pdf

As we were discussing, an anonymity preserving system can be produced fairly easily from a system such as LevelUp.  This is done by using cryptographic one time keys and a trusted third party reconciliation / settlement organization.  One could also go with a complete Bitcoin or Chaum like eCash system – a bit more work and harder to operate – but still not as obtuse as some of the designs in play today.


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