Innovation Doesn't Happen By Chance
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User Rank: Apprentice
2/16/2012 | 3:18:35 AM
re: Innovation Doesn't Happen By Chance
Thanks Rob for this insightful post. I have to say, it's great that there are so many large organizations that are recognizing the value of building an innovative culture, complete with innovation divisions at many of them. However, I still struggle to find ways to build that culture in the first place. So many of the leading management reviews focus on the clear need to put innovation to work, but few seem to delve into the how to change the culture to even get to that innovative level. I've recently found a book by Lisa Jackson and Gerry Schmidt called Transforming Corporate Culture, which does just that: gives concrete steps to build a culture of innovation at organizations that may have been reticent to change in the first place. It's been an eye-opening read to see some of the very simple steps that can lead to real, significant change that then paves the way to the innovative gold mine. Worth a look to anyone trying to change a tradition-heavy organization.

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