FTC: In-App Purchase Crackdowns Reflect 'Fundamental' Rules
Newest First  |  Oldest First  |  Threaded View
Thomas Claburn
Thomas Claburn,
User Rank: Author
7/24/2014 | 4:22:04 PM
Platform owners should control the experience more
As it stands, in-app purchasing allows the developer a lot of freedom in terms of the wording and presentation of the in-app soliciation. Apple, Google, Amazon, and Microsoft could take a more proactive approach and making the purchasing flow more standardized. Instead of being able to write the full text of a purchase pop-up for example, developers might only be able to insert a specific word for the item sold. Less abuse would arise. Perhaps sales would shrink too. But at least the buying experience would become consistent.

Register for InformationWeek Newsletters
White Papers
Current Issue
Increasing IT Agility and Speed To Drive Business Growth
Learn about the steps you'll need to take to transform your IT operation and culture into an agile organization that supports business-driving initiatives.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.