Comments
FTC: In-App Purchase Crackdowns Reflect 'Fundamental' Rules
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Thomas Claburn
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Thomas Claburn,
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7/24/2014 | 4:22:04 PM
Platform owners should control the experience more
As it stands, in-app purchasing allows the developer a lot of freedom in terms of the wording and presentation of the in-app soliciation. Apple, Google, Amazon, and Microsoft could take a more proactive approach and making the purchasing flow more standardized. Instead of being able to write the full text of a purchase pop-up for example, developers might only be able to insert a specific word for the item sold. Less abuse would arise. Perhaps sales would shrink too. But at least the buying experience would become consistent.


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