Comments
Apple iPad Loses Tablet Market Share
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tjgkg
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tjgkg,
User Rank: Ninja
8/1/2014 | 11:31:15 AM
Re: Why is this surprising to Apple?
True Apple positions themselves as like the Mercedes-Benz of tablets. But you can do better. For me this is a convenience and something that I could do without. My S4 smartphone has the same apps and I can watch movies, play games and listen to music just as well albeit with a smaller screen. And it costs a lot less. And I use my phone for personal and business use. The iPad is more of a companion than worker. It costs much more than a laptop and cannot do quite as much.
tjgkg
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tjgkg,
User Rank: Ninja
8/1/2014 | 11:26:50 AM
Re: Why is this surprising to Apple?
I'm not sure that nobody is making money on tablets. I would venture that Samsung is. And if Apple is starting to lose market share, that means they are making less money. That cannot go on forever. I didn't buy the iPad for status, I bought it really as a convenience. Frankly I can do everything the iPad does on my smartphone but i like the larger screen the iPad has.
tjgkg
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tjgkg,
User Rank: Ninja
8/1/2014 | 11:22:33 AM
Re: Why is this surprising to Apple?
That's for sure. My iPad costs more than most laptops and you can't do as much. I'm not really sure what Apple is going to do. Then never want to lower prices and always charge premium prices for their products. People will go elsewhere on this.
Andrew Binstock
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Andrew Binstock,
User Rank: Author
7/29/2014 | 8:26:35 PM
Chromebooks? Not convinced.
Charlie: Hmmm, I'd need to see hard data to accept that. I'd be more inclined to believe that laptop users had migrated to Chromebooks, rather than tablet users. 
Charlie Babcock
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Charlie Babcock,
User Rank: Author
7/29/2014 | 6:32:49 PM
Did some iPad buyers migrate to Chromebooks?
Although they seem to belong to different categories, I think some former iPad buyers have become Chromebook buyers. The orientation toward the Internet and retrieving things out of the cloud is a core, shared attribute.
stotheco
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stotheco,
User Rank: Ninja
7/27/2014 | 1:54:12 PM
Re: Why is this surprising to Apple?
Apple is a premium brand and that's how they market themselves. However, you've got to have something else going for you aside from the brand. Apple has the first part down right--unfortunately, other tablet makers have upped their game while keeping prices more attractive for customers. Their high price point definitely hurts them.
nasimson
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nasimson,
User Rank: Ninja
7/26/2014 | 12:17:42 AM
Asia
What is interesting to note is the origin of the companies manufacturing tablets.

Except for Apple, 4 of the top 5 manufacturers are from Asia: Asus, Acer, Lenovo & Samsung. It appears that high-tech consumer gadget manufacturing is not returning to East Europe or America anytime soon. Only if the innovation, R&D and design shifts to Asia, they can reap the full benefits of new product development.
Maitred
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Maitred,
User Rank: Apprentice
7/25/2014 | 11:31:30 PM
Re: Why is this surprising to Apple?
Who else besides Apple makes money on these tablets? As with high end smart phones, the answer appears to be nobody. If you have a declining market share but are the only guy making money, you are going to be the survivor. The competitors are scrambling to find a way to make money and cost cutting goes only so far. Note that tablet sales are down and app sales are up... Who would you develop apps for? Focusing on numbers of tablets sold is a stat that is much less meaningful than one might think. Apple is a powerhouse brand and it offers status. Apple is safe until a competitor can outsell Apple with a profitable product.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
7/25/2014 | 6:30:51 PM
Re: Why is this surprising to Apple?
Apple's premium pricing hurts particularly when everyone in your family wants to use an iPad. 
tjgkg
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tjgkg,
User Rank: Ninja
7/25/2014 | 1:45:04 PM
Why is this surprising to Apple?
Let me start off by saying that I have the iPad Air 128 gig model and I love it. I upgraded for several reasons. One was the increased storage space. Another reason was for the improved wifi capability. And finally for the upgraded processor. My older iPad was 2 years old. My iPad is not a work device but a companion. I use it whilst travelling as an entertainment and information device. For that it works great. At home I keep it near me when I want to quickly access information without having to go to my desktop or wait 10 minutes for the laptiop to boot up.

Having said this I get why sales are down. These devices are expensive not only to buy but to maintain if something should happen to them. They are not really suitable for business even though now i could put Office on the device. There is no SD slot or USB connectivity. And while the Retina Display is very nice, some other tablets have better resolution for far less money.

When Apple first brought the iPad out there were few competitors. Now they have had time to gear up and some are putting out superior products while Apple has a slow turnaround time for new iPads. The competitors tablets are also considerably less expensive. While some may argue that the Apple devices are top quality while the competitors quality varies considerably, Apple really needs to either emphasize the benefits of their system or come out with gee whiz stuff more frequently. I doubt that will happen now that Jobs is gone. But the prices really can be eyewatering and are going to be an issue going forward.


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