Comments
VW.com Revamp Needed 2 Mechanics: IT + Marketing
Newest First  |  Oldest First  |  Threaded View
SunitaT0
50%
50%
SunitaT0,
User Rank: Ninja
7/29/2014 | 5:31:05 PM
Re : VW.com Revamp Needed 2 Mechanics: IT + Marketing
@trevor: Do you think there should be interactive models for cars on the website? I picked one color on the VW Tiguan, and I expected a rotating image of a car to pop up informing me that my car would look like this. It would look so cool on this website.
SunitaT0
50%
50%
SunitaT0,
User Rank: Ninja
7/29/2014 | 5:30:10 PM
Just Opened the Site
I just opened the site and it?s beautiful. It compels me to check out cars and at least think about buying one (in the future, maybe). The point is, the idea is fantastic. Marketing any car that doesn't have a good response in a region would really be easy. I hope this can be done for other car manufacturers as well. Their websites are bland. Also, what VW is doing with Automated Car Technology, I think there should be an option on the website like ?CHECK WHAT?S NEW FROM VW? to enable the user to get an insight into the technology VW is coming up with in their cars. More safety features would also lead to better advertisement.


Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.