Comments
Microsoft's Device Strategy: 3 Unanswered Questions
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 2 / 2
shakeeb
50%
50%
shakeeb,
User Rank: Black Belt
7/31/2014 | 11:35:29 PM
Re: Changing course
@melgross – I was just wonder if their Windows mobile OS is one reason for the current state. 
shakeeb
50%
50%
shakeeb,
User Rank: Black Belt
7/31/2014 | 11:29:28 PM
Re: Either you try...or keep trying
"There have been reports that they might shift there attention, which it wouldn't be the first time a company would decide to stear away to focus on a specific target."

I am sure this will have a huge impact of the image of the business. 
shakeeb
50%
50%
shakeeb,
User Rank: Black Belt
7/31/2014 | 11:28:15 PM
Re: Either you try...or keep trying
@mejiac – I have to agree with you Microsoft is very good at building software, but are they good at portable mobile devices is a question? 
melgross
100%
0%
melgross,
User Rank: Ninja
7/31/2014 | 9:15:08 PM
Changing course
What I see here is Microsoft making statements that are not in alignment with what it had hoped to do. Let's face it, if their phones and tablets were really successful, we would still be hearing about a devices and services company. But as they haven't been successful, they are playing it down. So instead, they say that devices aren't really a major focus. But it's clear that this wasn't the intention. They've already spent over $1 billion marketing tablets. So now they step back and say that they were never really trying to sell a lot of them, which is clearly nonsense. If they weren't, they wouldn't have made so many so as to have to have $1.3 billion in write downs—so far. And there is the assumption that all of the early write down regarded RT. But we don't know that for certain. Some could have gone toward the Pro models as well. As far as phones go, they aren't doing well there either. The most recent data from Canalys shows their worldwide marketshare dropping to 2.8%. And they don't have any major new devices that people are eagerly awaiting as an excuse.
pcharles09
50%
50%
pcharles09,
User Rank: Moderator
7/31/2014 | 8:00:39 PM
Re: Either you try...or keep trying
@mejiac,

"There have been reports that they might shift there attention, which it wouldn't be the first time a company would decide to stear away to focus on a specific target."

When company's do that, it's typically not a good thing. The only thing MSFT has on their side is that they're so big. But this also eads you to split people's focus... which is also not good.
mejiac
50%
50%
mejiac,
User Rank: Ninja
7/31/2014 | 5:02:50 PM
Either you try...or keep trying
It's no news that the appeal of Microsoft portofolio of mobile solutions hasn't been the best, and with constant fierce competition, every day gets harder and harder.

There have been reports that they might shift there attention, which it wouldn't be the first time a company would decide to stear away to focus on a specific target.

Microsoft is very good at building software...that should be there focus, that should be there strategy...everything they do should be to support the software they produce.

So maybe the market reaction towards there products is a way to say this.
<<   <   Page 2 / 2


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - September 17, 2014
It doesn't matter whether your e-commerce D-Day is Black Friday, tax day, or some random Thursday when a post goes viral. Your websites need to be ready.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.