Comments
IBM Click-To-Buy Consulting: Gimmick Or Growth Engine?
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BruceHarpham
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BruceHarpham,
User Rank: Apprentice
11/5/2014 | 12:17:20 PM
Risk of Wide Spread Spending?
What would the CEO say if he heard that the VP of Marketing hired Deloitte for financial consulting without involving the CFO?

Here's the question - does lack of control over the entire IT budget threaten the CIO's ability to perform? Or can they find a way to adapt and build relationships/advice to others in the organization who buy IT?
Gigi3
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Gigi3,
User Rank: Ninja
8/11/2014 | 12:42:48 AM
Re: Click to buy Consulting
"That's a good point Gigi3, I would think a big reason for this is to find the person who's web searching for options for social media analysis. That's why I dug around to see if I could get pricing on this site. IBM could make it easier by not requiring registration, but it's a start. I asked directly whether this is aimed at people using search to find services, and Diamond said that's part of it. "

Chris, thanks for the justification. There is no doubt that later they will plan it in a better way.
Gigi3
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Gigi3,
User Rank: Ninja
8/11/2014 | 12:41:09 AM
Re: Click to buy Consulting
"I agree with Gigi3. And will add, it's never too late for IBM to be a fast follower."

Jastroff, thanks. For any business success depends up on the end user or customer satisfaction. Satisfaction depends up on many factors like low cost, better technology, easiness in using technology, how it's addressing the issues/problem and finally support. In normal business all this factors depends on vendors and third party service providers; where the real essence is get diluting while passing the service through these hands.
jastroff
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jastroff,
User Rank: Ninja
8/8/2014 | 4:17:28 PM
Re: Click to buy Consulting
I agree with Gigi3. And will add, it's never too late for IBM to be a fast follower.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
8/8/2014 | 7:18:18 AM
Re: Click to buy Consulting
That's a good point Gigi3, I would think a big reason for this is to find the person who's web searching for options for social media analysis. That's why I dug around to see if I could get pricing on this site. IBM could make it easier by not requiring registration, but it's a start. I asked directly whether this is aimed at people using search to find services, and Diamond said that's part of it. 
Somedude8
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Somedude8,
User Rank: Ninja
8/7/2014 | 11:24:06 AM
Hmm
""We're moving fast because we see the market moving fast," notes Diamond, who says we're undergoing a "fundamental shift in the consulting industry.""

The gibberish is strong with this one.
Gigi3
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Gigi3,
User Rank: Ninja
8/7/2014 | 12:13:37 AM
Click to buy Consulting
"IBM is trying out a click-to-buy web approach for five of its consulting services. It sounds a tad gimmicky, perhaps, but the reasons behind IBM's idea are real, and they say something about who's driving a lot of technology spending (not the CIO) and what these new buyers expect from consultants and the technology they bring."

Chris, it can provide better reachability and can avoid the hassle of approaching the end customers with different level of filtrations. E-commerce is a part of their business and they are offering such services in a user friendly way to the customers through certain clicks.
D. Henschen
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D. Henschen,
User Rank: Author
8/6/2014 | 10:35:46 PM
This sounds like an attempt to get a foot in the door
This sounds like a sales lead machine to get a foot in the door. I'm sure this casual, quick-hit consulting sessions will involve more than a little fact gathering -- through much of that could be done with D&B, Hoovers and what not when somebody raises their hand for a bit of consulting. Once inside the trap door opens and the Trojan consulting calls come next... or so I'm thinking.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
8/6/2014 | 5:25:50 PM
Re: Consulting teams
I didn't ask, and someone from IBM can chime in if they're so inclined. But I'd be surprised if there was much emphasis on that. IBM's push here seems to be about a specific outcome in a short period, not about X resources for Y time.
Laurianne
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Laurianne,
User Rank: Author
8/6/2014 | 1:09:17 PM
Consulting teams
Do the customers get any indication of what kind of consulting resource will be used to do the work?


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