Comments
IBM Click-To-Buy Consulting: Gimmick Or Growth Engine?
Threaded  |  Newest First  |  Oldest First
Laurianne
50%
50%
Laurianne,
User Rank: Author
8/6/2014 | 1:09:17 PM
Consulting teams
Do the customers get any indication of what kind of consulting resource will be used to do the work?
ChrisMurphy
50%
50%
ChrisMurphy,
User Rank: Author
8/6/2014 | 5:25:50 PM
Re: Consulting teams
I didn't ask, and someone from IBM can chime in if they're so inclined. But I'd be surprised if there was much emphasis on that. IBM's push here seems to be about a specific outcome in a short period, not about X resources for Y time.
D. Henschen
50%
50%
D. Henschen,
User Rank: Author
8/6/2014 | 10:35:46 PM
This sounds like an attempt to get a foot in the door
This sounds like a sales lead machine to get a foot in the door. I'm sure this casual, quick-hit consulting sessions will involve more than a little fact gathering -- through much of that could be done with D&B, Hoovers and what not when somebody raises their hand for a bit of consulting. Once inside the trap door opens and the Trojan consulting calls come next... or so I'm thinking.
Gigi3
100%
0%
Gigi3,
User Rank: Ninja
8/7/2014 | 12:13:37 AM
Click to buy Consulting
"IBM is trying out a click-to-buy web approach for five of its consulting services. It sounds a tad gimmicky, perhaps, but the reasons behind IBM's idea are real, and they say something about who's driving a lot of technology spending (not the CIO) and what these new buyers expect from consultants and the technology they bring."

Chris, it can provide better reachability and can avoid the hassle of approaching the end customers with different level of filtrations. E-commerce is a part of their business and they are offering such services in a user friendly way to the customers through certain clicks.
ChrisMurphy
50%
50%
ChrisMurphy,
User Rank: Author
8/8/2014 | 7:18:18 AM
Re: Click to buy Consulting
That's a good point Gigi3, I would think a big reason for this is to find the person who's web searching for options for social media analysis. That's why I dug around to see if I could get pricing on this site. IBM could make it easier by not requiring registration, but it's a start. I asked directly whether this is aimed at people using search to find services, and Diamond said that's part of it. 
Gigi3
100%
0%
Gigi3,
User Rank: Ninja
8/11/2014 | 12:42:48 AM
Re: Click to buy Consulting
"That's a good point Gigi3, I would think a big reason for this is to find the person who's web searching for options for social media analysis. That's why I dug around to see if I could get pricing on this site. IBM could make it easier by not requiring registration, but it's a start. I asked directly whether this is aimed at people using search to find services, and Diamond said that's part of it. "

Chris, thanks for the justification. There is no doubt that later they will plan it in a better way.
jastroff
50%
50%
jastroff,
User Rank: Ninja
8/8/2014 | 4:17:28 PM
Re: Click to buy Consulting
I agree with Gigi3. And will add, it's never too late for IBM to be a fast follower.
Gigi3
100%
0%
Gigi3,
User Rank: Ninja
8/11/2014 | 12:41:09 AM
Re: Click to buy Consulting
"I agree with Gigi3. And will add, it's never too late for IBM to be a fast follower."

Jastroff, thanks. For any business success depends up on the end user or customer satisfaction. Satisfaction depends up on many factors like low cost, better technology, easiness in using technology, how it's addressing the issues/problem and finally support. In normal business all this factors depends on vendors and third party service providers; where the real essence is get diluting while passing the service through these hands.
Somedude8
50%
50%
Somedude8,
User Rank: Ninja
8/7/2014 | 11:24:06 AM
Hmm
""We're moving fast because we see the market moving fast," notes Diamond, who says we're undergoing a "fundamental shift in the consulting industry.""

The gibberish is strong with this one.


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and community news at InformationWeek.com.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.