Comments
IT Risks Irrelevance In Digital Marketing Revolution
Threaded  |  Newest First  |  Oldest First
mkelly946
50%
50%
mkelly946,
User Rank: Apprentice
3/19/2012 | 8:46:11 PM
re: IT Risks Irrelevance In Digital Marketing Revolution
This is an incredibly important issue for IT. If IT were a brand, it would be headed towards irrelevance. From many years of brand research (at Techtel) we see the symptoms: customers complaining that the brand (IT) is not keeping up, not providing innovative ideas and energy and start looking around for alternatives. The time becomes ripe for a disruptive innovation to come along and grab the demand from the old brand. It's just a matter of time and the typical IT response about need for integration, privacy, data protection, etc. wont be enough to stop the trend. The problem with this? The organization will suffer without a center of excellence around information. Whatever happened to the concept of IT as the source of systems thinking, of acting for the greater good and tying it together with information and communication?
Chris' article on the New IT Rulebook, in my paper edition of Information Week, is all marked up! These are great starting points. The question is 'Will IT leadership step up to the new reality out there?"


The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 27, 2014
Who wins in cloud price wars? Short answer: not IT. Enterprises don't want bare-bones IaaS. Providers must focus on support, not undercutting rivals.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Howard Marks talks about steps to take in choosing the right cloud storage solutions for your IT problems
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.