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4 Common Mistakes Made By Startups
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pcalento011
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pcalento011,
User Rank: Apprentice
3/27/2012 | 8:08:49 PM
re: 4 Common Mistakes Made By Startups
The "hockey stick" isn't unique to start-ups. It occurs in plenty of established businesses and IT projects. Particularly in (risk averse) established businesses, caution is not only well-warranted, but a credibility booster ... even if the "hockey stick" is possible. Regardless optimism, whether the project is entrepreneurial or intrapreneurial, is a needed part of the new opportunity puzzle that shouldn't be eliminated. --Paul Calento (http://bit.ly/paul_calento)
jfeldman
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jfeldman,
User Rank: Strategist
3/19/2012 | 10:31:04 PM
re: 4 Common Mistakes Made By Startups
By all means do the elevator pitch. Just don't bend reality or use projection instead of talking about how your product is benefitting customers. :)
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
3/16/2012 | 12:31:10 AM
re: 4 Common Mistakes Made By Startups
I think this is all great advice. I have been on the receiving end of hundreds of product pitches in my day. At the end of far too many I have thought, "I have no idea what the product even is or what it really does." This is the result of too much marketing-speak and too little real-world evidence, a common mistake made not only by startups but by those who should know a lot better.

Deb Donston-Miller
Contributing Editor, The BrainYard
Steve G.
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Steve G.,
User Rank: Apprentice
3/15/2012 | 11:54:46 PM
re: 4 Common Mistakes Made By Startups
@bdudw

The author is not recommending not making a pitch. He's recommending keeping it honest and classy.
CHDFW
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CHDFW,
User Rank: Apprentice
3/15/2012 | 8:27:31 PM
re: 4 Common Mistakes Made By Startups
I don't agree with your perspective on this, maybe a little with the stalker part, but that's what events like SXSW are for and this is the culture of these events. It's funny to me that your telling start-ups to not make a pitch. If you are making a pitch this is what you need to tell people... why this product, why us, what makes us different. It's these "KPI" Key Pieces of Info, that you use to capture your audiance and do so in less than 2 minutes, that's about how much time you have to either intrigue or disgust. There's no in between.


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