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Gartner Magic Quadrant: NetScout Says Secret Is Green
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Alison_Diana
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Alison_Diana,
User Rank: Author
8/13/2014 | 10:11:57 AM
Opening Doors
Recently I interviewed the CIO of a healthcare organization that cited Gartner's Magic Quadrant as the major way it selected vendors to review. Rather than wade through tens of vendors in that space, the CIO found this tool to be a useful way to reduce the number of candidates -- and it ultimately awarded the contract to a company in the Quadrant, of course. OTOH, another IT exec used Gartner's analysis for the same reason but also included a non-participating vendor (a smaller company) -- and that smaller firm won the deal. As a reporter, news that a company has been named to one quadrant or another is something i don't even consider.
David F. Carr
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David F. Carr,
User Rank: Author
8/13/2014 | 10:23:53 AM
Re: Opening Doors
Even Gartner says limiting your selection to only the firms in the leaders quadrant is unwise, since those judgments are necessarily general. The best firm for your purposes might actually be a "niche vendor" that happens to target the niche in the market you fit into. For example, the best large enterprise solution often is not the best for a startup or midsize company.
Laurianne
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Laurianne,
User Rank: Author
8/13/2014 | 2:43:39 PM
Magic Quadrant
Magic Quadrant has been controversial for years of course. But as Dave points out, what it hasn't been is ignored. In the age of Twitter, mock Magic Quadrant graphics have become a humor form in themselves.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
8/14/2014 | 5:35:06 AM
Re: Opening Doors
Excellent article about a Catch 22 situation in the IT space, Gartner needs to sell some services in-order to generate revenue to pay their analysts. The greater a partnership, the greater Gartner knows about the vendor and the vendor would gain valuable feedback from a firm that understands a number of players in the market -- helping to improve the vendor's business process -- increasing their revenue. In turn, the vendor would be ranked with 5 stars rather than, 4 stars.

And, all this is in the IT space, meaning, in two years the market would have already shifted towards a new trend.

It would be interesting to see how the law deals with this situation and the timeframe that is required. I feel NetScout has the capital at hand to improve their business. Otherwise, they would have not indulged in a lawsuit. However, I feel, it would have been better if they had taken up the services of a third-party analysis firm and tested it for a year to see if any positive movement was taking place for their firm in Gartner Magic Quadrant.

 
thunter296
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thunter296,
User Rank: Apprentice
8/14/2014 | 7:21:15 AM
or Gartner consulting
When I was CEO at ConnectYourCare, we scored in the top right hand quadrant twice if I recall correctly. We didn't spend a penny for Gartner consulting...but we did listen to their observations and addressed these both in our product offerring and in the way we marketed our cloud-based SaaS product.

In a former life at The Hunter Group, we went through a rigorious evaluation to earn top ranking. In fact, Gartner hired us for their enterprise software implementation.

I've always found their analysts fair and really knowledgeable.

Terry Hunter

 

 

 
ron.cleaver
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ron.cleaver,
User Rank: Apprentice
8/14/2014 | 8:43:32 AM
Re: Opening Doors
I have read many of the Magic Quadrant reports.  While I find some of them useful for identifying potential vendors to evaluate, it many cases I happen to have intimate knowledge of the vendor because my team evauated them in the past.  I find the Gartner reports to be very superficial.  I also find their approach questionable at best, as if the key to success is marketing.  That's like saying whoever tells the biggest lies wins.  I don't accept any marketing claims at face value,  Hence the need for a detailed evauation, as well as a trial evaluation, no matter which vendor your choose,
brudowitz070
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brudowitz070,
User Rank: Apprentice
8/14/2014 | 9:12:42 AM
Gartner Magic Quadrant: NetScout Says Secret Is Green
The MQs are simply a tool for customers to use to get some perspective on prospective vendors or products. Our company is in two MQs and we land in the Niche space which is exactly where we belong. We see the Strengths and Cautions as very approrpriate and we understand we are not ever going to be in the upper right because we compete against major global firms in our spaces who have the wherewithal to be leaders.

We do not spend consulting dollars with Gartner but have used their research for a number of years. I have used it in previous positions. I find it helpful in narrowing down my searches and useful in making decisions about the vendors we choose to interview. However, I would never solely base any purchase decision on anyone elses research. This seems to be another frivolous lawsuit brought by someone who simply did not like where they were placed.

If you're unsure about what will happen, don't get involved in the MQ process in the first place. Sour grapes if you ask me.
David F. Carr
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David F. Carr,
User Rank: Author
8/14/2014 | 9:17:41 AM
Re: Gartner Magic Quadrant: NetScout Says Secret Is Green
Re: "don't get involved in the MQ process in the first place," NetScout actually discovered that it couldn't just opt out of being included in the report because Gartner considered it too important a player in the market sector. Maybe smaller firms could simply avoid inclusion by not volunteering themselves.
RobPreston
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RobPreston,
User Rank: Author
8/14/2014 | 9:35:03 AM
Re: or Gartner consulting
When I was an editor at Network Computing, back when NWC did comparative product reviews, we gave lots of vendors/products poor grades after doing rigorous product testing. I was always impressed with those poorly rated vendors who used it as a learning opportunity: They came back to our product testers and asked what could they do better and how. We didn't charge them for that advice, of course. 
irish1
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irish1,
User Rank: Apprentice
8/14/2014 | 10:19:43 AM
Pay for Play? Really?
All of us in the industry understand the iinfluence Gartner has with buyers. It is a high stakes process for sure, but I frankly always find this "pay for coverage" argument annoying. I have been in multiple start-ups and mid-size software companies that have been fairly evaluated by Gartner, Forrester, and others - and I can guarantee you that in none of these cases we had the funding to spend a "material" amount of money with Garnter. I have always found that independent of spending level, if you have a good product, customers, value proposition, and process to work with Gartner, you will be fairly recognized in their research. The spend level too often is used as an excuse IMO.
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