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Facebook Will Track Shopping Habits
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Kristin Burnham
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Kristin Burnham,
User Rank: Author
8/18/2014 | 3:18:52 PM
Re: Shopping

@daniel I was surprised Google hasn't done this already, too. I'd wager they'll have something similar to offer advertisers and marketers soon.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
8/18/2014 | 3:17:09 PM
Re: Shopping
@stotheco you're spot-on. people may complain about facebook and its privacy implications, but in the end, they're the one giving up this information. Facebook is a free service, so there is some quid-pro-quo, but how much you give up is up to you.
Kristin Burnham
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Kristin Burnham,
User Rank: Author
8/18/2014 | 3:14:45 PM
Re: Shopping
@progman2000 you're smart :-)
jastroff
IW Pick
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jastroff,
User Rank: Ninja
8/18/2014 | 1:10:16 PM
Re: Shopping
Yet another reason only to look at pictures of dogs and cats posted on Facebook
Susan Fourtané
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Susan Fourtané,
User Rank: Ninja
8/18/2014 | 3:24:28 AM
Re: Shopping
Stotheco, 

This is not about the personal data, photos, and things that people graciously choose to share with the world on Facebook.Tracking shopping habits doesn't involve any personal information. No one knows it's you the one purchasing X thing at X time on X Website on X device. You are a number there. 

Once the CEO of an eCommerce company explained and showed me how it really works, what kind of information the software gets, how it gets it, how it shows on a screen, and how it is actually used by a marketing department to better target products. Since then, I have seen these tracking shopping habits in a different light. I could understand it better and know that it doesn't intrude in your privacy. 

The result of tracking shopping habits is to show people better and more personalized advertising for increasing the chances of a purchase. So, instead of showing you things you would never buy you start seeing things that you actually like, need, or want. 

Another thing to think about is that if Facebook would be intruding in your privacy it wouldn't be happily announcing it publicly. 

-Susan
zaious
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zaious,
User Rank: Ninja
8/18/2014 | 12:34:28 AM
Re: Shopping
@stotheco: the information you mentioned are from past (school, etc.). The key infromation is what you are buying recently or planning to buy. If you buy an iPad or Glaxy Tab - you are likely to buy a sleeve. If you are looking for Hawaii vactions, you are likely to buy tikets and book hotels. A famliy's puchase pattern can indicate that they are going to have a baby. We are, simply, exposed!
stotheco
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stotheco,
User Rank: Ninja
8/17/2014 | 2:52:58 PM
Re: Shopping
The thing about Facebook is that people are willingly giving them all this information. The photos, personal info like names, school, birthday, and whatnot-- Facebook doesn't need to do much digging because it's all there.
stotheco
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stotheco,
User Rank: Ninja
8/17/2014 | 2:52:16 PM
Re: Shopping
No surprise that Facebook is turning to this to monetize. Considering how ads and sponsored posts haven't really taken off on a grander scale, this will perhaps give them a boost in income.
nomii
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nomii,
User Rank: Ninja
8/16/2014 | 5:36:43 PM
Re: Shopping
@Daniel I agree. Its kind of "following the suit". I believe the success belongs to those who are courageous enough to take the initiative and in that sense FB is taking the lead. We expect other market joints to follow the suit sooner or later.
nomii
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nomii,
User Rank: Ninja
8/16/2014 | 5:34:16 PM
Re: Shopping
@Thomas I agree with you. I feel in someway its the interfering with the privacy of an individual. This is one thing FB is banking on profits but can you feel what all others they are doing with your data behind closed doors.
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