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Will IT Miss The Digital Wave?
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zerox203
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zerox203,
User Rank: Ninja
9/1/2014 | 3:01:46 PM
Re: Will IT Miss The Digital Wave?
I do agree with some of the sentiments people are expressing here about the much-talked-about supposed CIO/CMO battle. The evidence of this trend is undeniable at this point, but as for where exactly it will go and what it will mean for IT... I think that's still up in the air. For example, in one line of thinking, if all IT is transferred to contractors, then there's still the same amount of jobs for IT... just in different places. Now, that may not be much comfort to someone who's looking at losing their job (or, less dramatically, their sway at their company) today, but it does go to show the diversity of the factors at play here.

Nevertheless, these are good tips for any IT pro, Chris. We talk plenty here on InformationWeek about how important it is to have a business-first mentality as an IT pro and not a technology-first, and this is basically a slightly different take on that idea from different angle. Still, when pressed with a new situation, people are likely to fall back on old (read: bad) habits, and a lot of IT execs may be retreating to 'keeping the lights' precisely because they're feeling the pressure. You're right to point out that that's a mistake.
SunitaT0
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SunitaT0,
User Rank: Ninja
8/31/2014 | 2:01:52 PM
Re: BT the new IT?
@ Chris, the co-existence of faxes alongside mobile channels has been in operation for quite long. Even with the new revolutionized technology, certain circumstances would just demand the use of convenience. It might be a matter of convenience or something closer to that but the essence cannot be underestimated.
SunitaT0
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SunitaT0,
User Rank: Ninja
8/31/2014 | 1:42:44 PM
Future at stake?
With everything going digital and improvements being realized in other departments, the IT guys might find themselves between a rock and a hard place in the near future. Why would anyone wait for this anyway?? It leaves no option for the IT guys but to find more innovative channels of remaining relevant.
yalanand
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yalanand,
User Rank: Ninja
8/30/2014 | 3:05:41 PM
Thriving in the business
Chris Murphy has a way of seeing things which many people don't. Like he says, IT should strive to make businesses more resilient. Businesses depend on IT to transform obstacles and problems into opportunities and possibilities. The survivability of IT and businesses is mutual, if IT cannot help a business outlive competition, it dies with the business or the business will kick it out of the premises, whichever comes first. Truly effective IT will however thrive with the business.
SachinEE
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SachinEE,
User Rank: Ninja
8/23/2014 | 2:30:58 PM
IT problems
Mostly IT is there to do the hardwork that requires little to no brain and that is why most of the IT work is outsourced to India, China, Japan etc. It is true that most managers would argue that IT still has some value in the marketing and developing department, but in reality, there is no such thing. Where there are dedicated skillful teams on these wings, why would managers want an average IT guy?
TerryB
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TerryB,
User Rank: Ninja
8/22/2014 | 12:53:38 PM
Re: Mobile dev
I certainly think ANY size company who deals with consumers needs to look at Touch/mobile as a channel. It's really not that difficult anymore, assuming you understand how to design UI on a small form factor. And you need that graphic designer expertise so it looks and feels slick and cool, very much like when Web 1.0 took off. It was an arms race to see who could have the slickest looking sites.

But there is a transition here. The guy who has been running/developing your back end systems all these years may want no part of this new paradigm in mobile/Touch. And you may not be able to afford/justify bringing someone else on board for this. I think outside IT will rule here for quite awhile in the mid size companies.
TerryB
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TerryB,
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8/22/2014 | 12:47:21 PM
Re: BT the new IT?
Think about the transactions that take place between businesses, Chris. Then think about the kind of apps you see on mobile devices. Yeah, it's slick as heck you can go to Starbucks and pay for your stuff with your phone. Same thing at retail stores. Slick that small businesses can put device on phone/tablet to swipe credit cards instead of PoS systems. Slick that you can unlock hotel doors or book activities on a cruise.

But just exactly what processes between *most* businesses are you going to make more efficient by using a mobile device? I'm not a guy who believes ERP is going to run on mobile phone or Touch devices?  Could you do it? Sure! But is your A/P or A/R clerk really going to use Touch for that job? Very few functions, outside of dashboards/metrics, make sense for B2B manufacturing companies. If you have a warehouse and pick from stock to ship, mobile can be applied to that. But after that ideas get tougher to come by.

I mentioned faxes just to point out we haven't even successfully migrated everyone to EMAIL yet, some still not positioned to use that to receive electronic Order Acks, PO RFQs, shipping paperwork and invoices, etc. If they do that, they can get that on mobile phone. But I currently still have to run software allowing me to use fax service if customer requests it.
GAProgrammer
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GAProgrammer,
User Rank: Ninja
8/22/2014 | 10:10:36 AM
Re: Mobile dev
Thanks for the example, Chris. Maybe I just need to upgrade my employer to a bigger company....

ChrisMurphy
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ChrisMurphy,
User Rank: Author
8/22/2014 | 10:06:05 AM
Re: Mobile dev
Here's an example, GAProgrammer. Vail Resorts is a ~$1 billion a year revenue, so a good-sized business but far from Fortune 500 ranks. It developed a customer-facing web & mobile app (EpicMix) a couple of years ago using contract talent. The app was a hit, it became clear this would be an important channel, so the company started hiring a few in-house developers to nurture and maintain that app. Now, this was an app very much created with a CIO-CMO partnership, so the resources are part of the IT team. But I think it's an example of how even mid-sized companies are looking to add new mobile/digital skills, and those people will land with whomever owns that channel.  
ChrisMurphy
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ChrisMurphy,
User Rank: Author
8/22/2014 | 9:55:15 AM
Re: BT the new IT?
You're right Terry, I was thinking of marketing teams hiring outside developers without involving IT. I'm not so sure I buy the image of marketing not being very tech savvy, I think that has changed at many companies. But I am sure that marketing is very comfortable turning to third parties to do their creative/development work, they've done that forever. 

Do you think B2B skips the mobile movement? I've seen some very creative multi-channel digital work by B2B companies. Might faxes just continue to co-exist alongside mobile channels?
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