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Facebook News Feeds To Get Event Ads
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Joe Stanganelli
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Joe Stanganelli,
User Rank: Ninja
8/30/2014 | 9:55:10 PM
Re: Event advertising
@Henrisha: I'm not convinced that FB is going about monetizing event ads in the proper way, though.

For instance, to be specific, the event I was specifically interested in that FB advertised to me was an upcoming gig by comedienne Amy Schumer.

Why not sell tickets for some of these events online through the event process?  Then, not only is the client getting a better idea of how well the event ads are working, but Facebook is getting a direct commission/cut.

But then, Facebook perhaps prefers that they get a significant payday that isn't tied to performance, given their purported track record/public controversies about their practices...
Henrisha
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Henrisha,
User Rank: Strategist
8/30/2014 | 1:54:48 PM
Re: Sounds promising
I'm interested to see the turnout and conversion sponsored Events will get. It's nice to see Facebook find more ways to monetize; perhaps soon they will move past "Sponsored" posts/events to generate income.

This is definitely better than charging users to get messages into someone's inbox if they are not directly connected. I really dislike how they went about monetizing messages.
Henrisha
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Henrisha,
User Rank: Strategist
8/30/2014 | 1:53:22 PM
Re: Event advertising
It seems like Facebook still hasn't found what they're looking for--which is a way to monetize without turning off users and to keep advertisers hooked as well. Sponsored posts haven't been as big of a hit as they have probably hoped. Time will tell with Event ads.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Ninja
8/29/2014 | 10:34:13 PM
Event advertising
I'm not complaining.  The events that get advertised to me are exponentially more relevant to me than the events my Facebook friends invite me to.

They're also way more relevant to me than "regular" Facebook ads.  For some reason, Facebook is convinced that I'd be interested in taking classes in woodworking and motorcycle repair, donating sperm, and buying major enterprise software.
Joe Stanganelli
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Joe Stanganelli,
User Rank: Ninja
8/29/2014 | 10:31:05 PM
Re: Sounds promising
FWIW, I actually have had an event advertised to me on Facebook that I would be interested in if not for the particular venue.
H@mmy
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H@mmy,
User Rank: Moderator
8/29/2014 | 4:31:45 PM
ad display
My concern is like other ads, will this ad also be targeted to people sharing interests similar to event type ?
H@mmy
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H@mmy,
User Rank: Moderator
8/29/2014 | 4:29:31 PM
Re: Sounds promising
The new event ad seems to be very helpful for event organizers. This can come in handy to make your event more public. Seeing the stats that 30% events are created by pages, this seems to be a good news for events who draw lot of public via Facebook page.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
8/29/2014 | 4:14:46 PM
Sounds promising
If Facebook can offer some proof that event ads actually get people (who aren't friends) to come to events, this will be valuable service.
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