Comments
Google Enterprise Rebranded 'Google For Work'
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Li Tan
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Li Tan,
User Rank: Ninja
9/3/2014 | 2:44:04 AM
This is cool!
Google is making right move - Google for Work is a better name than just Enterprise. Most of the traditional IT companies have Enterprise business department/unit. But Google is unique so that it targets to reinvent the way how people work - especially mobile office. So this name reflects more the essence of Google's business in this area.
ChrisMurphy
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ChrisMurphy,
User Rank: Author
9/3/2014 | 8:59:40 AM
Re: This is cool!
It's good to see Eric Schmidt involved in this, and Google at least saying that it sees business software as one of its big growth opportunities. While I've talked with plenty of satisfied Google Apps business customers, it's always been a bit unclear just how interested and committed Google really is in the enterprise market. It should be a big growth business for the company.
jastroff
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jastroff,
User Rank: Ninja
9/3/2014 | 10:25:34 AM
All Kinds of Work
>> The shift to Google for Work is also aimed at Google's small and midsize business customers, many of whom don't identify with the term "enterprise,"

It's more than just a small change, dropping Enterprise allows the product to be shaped for SMBs and LEs as well as other types of "work" -- which becomes more varied as the days go on. It also takes in mobile uses. Good for Google on catching the issue and fixing it before too long a time went by -- MSFT usually let's these mistakes go on for much longer
Gigi3
100%
0%
Gigi3,
User Rank: Ninja
9/4/2014 | 1:29:56 AM
Google for work
"The shift to Google for Work is also aimed at Google's small and midsize business customers, many of whom don't identify with the term "enterprise," explained Rajen Sheth, product manager for Chromebooks and Android."

Thomas, actually the word "Enterprise" including all SME, MNC etc. So the startup companies or small companies with single digit employees wont comes under such preview. Google for Work can include all such small and startup companies, include one single person who are working from home.


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