Barnes & Noble Deal Shows Microsoft's Patent Power
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User Rank: Apprentice
5/2/2012 | 12:53:12 AM
re: Barnes & Noble Deal Shows Microsoft's Patent Power
Great to see another large brand looking at adopting NFC. My company is working with several large retailers on integrating NFC into their brick and mortar locations as well as in their marketing materials. 2012 is slated to be the YEAR OF NFC. Isis is debuting, Iphone5, and a dozen more Android, Window's Mobile Phones, and Blackberry phones are launching with NFC. Should be fun!
User Rank: Apprentice
5/1/2012 | 7:12:49 PM
re: Barnes & Noble Deal Shows Microsoft's Patent Power
No finger pointed at MS here; everyone is doing what they do and few are doing it as well. But this whole movement is an abuse of patent law as it was intended to function.

Patents were never intended to be owned as objects per se, divorced from the actual production of properties. They were intended to be tied to the production of products, whether by the inventor, the company for which the inventor worked, or a licensee of the patent.

Now they are speculated as recklessly as equities and options. This isn't good for anyone. If B&N is mortally harmed by this deal, how will the resulting bonanza for Amazon benefit Microsoft or any other competitor? How much will it harm the publishing industry and consumers who benefit temporarily from Amazon's depressed prices but can be confident of predatory behavior once its monopoly status is secure?

I'm with you on patents. Use it or lose it. Microsoft deserves every nickel it gets for the Kinect technology but a big fat Easter Egg for patents that it finagled in a shady deal from a dying enterprise.

User Rank: Apprentice
5/1/2012 | 5:06:24 PM
re: Barnes & Noble Deal Shows Microsoft's Patent Power
Let's all hope to G0d that it means some of these major companies have woken up and see that the litigation battles they have been fighting waste time and resources better spent on innovation, marketing, and keeping customers happy. Patent power maybe, but in the long run, it is agreement and cooperation that is going to make a company successful. Lessons too many companies have to be reminded of far too frequently.

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