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Google Knowledge Graph: How It Changes Search
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beanstalkseo
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beanstalkseo,
User Rank: Apprentice
5/17/2012 | 5:28:35 PM
re: Google Knowledge Graph: How It Changes Search
I very much appreciated the inclusion of the following statement, "Augmenting search results with sets of associated facts could please users but decrease traffic to other sites."

This is something many many not consider but essentially it's a punishment of the most authoritative site. As a searcher I may well appreciate the quick info. After all, in the Twitter-like world we live in you've only got my attention for 3 seconds ... who has time to actually learn something - I want my data spoon-fed to me in snippits.

But one has to wonder, if we drop the traffic to the most authoritative sites and reduce their direct exposure (thus reducing their ability to generate revenue) how long with those sites last? Will we be slowly but surely limiting the information we have access to, the best reduced first? And what will become of us as a species if once more we succumb to convenience and look for our information in colorful 3 second bits instead of actually forcing ourselves to learn about what we're referencing?

Curious situation ... and I'll probably be one of the people who takes that graph and moves on to the next query. ;)


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