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How Facebook IPO Impacts Social Business Space
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ANON1237925156805
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ANON1237925156805,
User Rank: Apprentice
5/21/2012 | 5:57:08 PM
re: How Facebook IPO Impacts Social Business Space
Several things: 1. I agree, polish the technology. More slick, elegant, integrated, intuitive. This is needed to retain the customer base which ultimately is the goose that lays the golden eggs, no? It's also needed to attract partners.
2. Absolutely analytics. Can't get ad revenue if you can't prove "circulation" in a credible and consistent way. Either acquire or else hire the right expertise to roll your own.
3. I agree that Facebook in the enterprise is not a guaranteed hit, but what about all those corporations that go onto Facebook? Currently anyone can join period, so in effect Pepsi advertises for free by "being on Facebook". Is there a way to monetize corporate usage without it being a downer to Facebook's image as free to and for all?
4. Goes without saying, acquisitions, but hopefully there's a well-thought out strategy behind them. Facebook is far from where it needs to be to achieve the projected ad revenue that justified its initial valuation. At this point everything they do has to be about getting there and/or finding other unexpected revenue streams to make up the shortfall.
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
5/20/2012 | 2:05:51 AM
re: How Facebook IPO Impacts Social Business Space
Thank you for your comment, Mike. I agree that the potential is huge. It's also a huge cultural shift in the way most companies collaborate and communicate.

Deb Donston-Miller
Contributing Editor, The BrainYard
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
5/20/2012 | 2:02:20 AM
re: How Facebook IPO Impacts Social Business Space
Several vendors of internal social networking tools pitch themselves as "Facebook for the enterprise." It doesn't seem like they will have competition from Facebook itself--at least not in the near term.

Deb Donston-Miller
Contributing Editor, The BrainYard
Michael Kearney
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Michael Kearney,
User Rank: Apprentice
5/19/2012 | 7:03:04 PM
re: How Facebook IPO Impacts Social Business Space

Hi Debra. I agree. lol those nights were spent alone iirc.

http://m.ebay.com/Pages/Search...

ftw. google ad words are also "fail"

Still working on it.
ArrowSmith
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ArrowSmith,
User Rank: Apprentice
5/19/2012 | 12:26:01 AM
re: How Facebook IPO Impacts Social Business Space
I was also thinking about a "Facebook for Enterprise" product that would be privately hosted by a company. That could be a winner!
Mike Sheridan
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Mike Sheridan,
User Rank: Apprentice
5/18/2012 | 6:03:42 PM
re: How Facebook IPO Impacts Social Business Space
While the Facebook IPO will bring even more confidence to social media startup investment, as an event IGÇÖm not sure that it will do much to boost the value perception of social in business. Like it's cousin, Unified Communications a few years ago, is "collaboration" currently too nebulous or is it technology in search of a business problem?

Perhaps when organizations can connect their customer experience efforts on social with their existing order status, customer service and technical support platforms then theyGÇÖll see the potential of collaboration in and out of the enterprise. They know more and more that their customers are engaging with them on social platforms. I agree with Sameer that companies need more than just social engagement tools, they need integrated solutions. Collaborative solutions that bring the visibility and analytics of social with existing customer experience platforms into a single view represent a real quantifiable opportunity.


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