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Facebook's Advertising Problem
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Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
6/1/2012 | 2:38:01 AM
re: Facebook's Advertising Problem
Just as marketers have discovered the power of content, I think advertisers are going to have to become content producers as well. Take the P&G Best Job ad (http://www.youtube.com/watch?v.... I've seen it shared and discussed at lot. I may not click on or even look at a display ad on Facebook, but offer me a tear-jerking video about a mom whose years of self-sacrificing results in her daughter succeeding in gymnastics at the Olympics? I'm all over it.

Deb Donston-Miller
Contributing Editor, The BrainYard
MyW0r1d
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MyW0r1d,
User Rank: Strategist
5/29/2012 | 2:09:02 PM
re: Facebook's Advertising Problem
Ad Blocking software is GREAT. As more web pages are dynamic and filled with pop up ads, streaming images, etc. navigating to find information has been like running an obstacle course not wondering if but when I have to close my browser hijacked by unwanted adware. I place it in the indispensible software category for Windows based systems with antiVirus software as more hackers turn to web based from email attachment delivery methods. It's almost a greater plague than political advertising which has become so incredibly negative that they have lost any credible value.

I also believe FB's difference compared to other shooting stars has been its embracing of games. Look at the iPhone app store for instance in which the number one category is Games and the next closest is merely half that number (http://148apps.biz/app-store-m... ). People want to be entertained and FB uses games to a much greater extent than other similar efforts. In doing so they may see the ad, but like the political advertisement we simply skip it as having lost any credible value.
jhkjhk
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50%
jhkjhk,
User Rank: Apprentice
5/27/2012 | 5:40:32 PM
re: Facebook's Advertising Problem
Facebook is for lonely people. As a private person, I see no value in it. I have an account but almost never use it because I want to be left alone. USA Today and other sites are busily promoting Facebook, e.g. if you want to post a comment (like Disqus). I never click side ads anywhere, so all Facebook can use me for is my email address for spammers; if that starts happening, I and most users will close the account.


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