Microsoft Surface To Start At $599? - InformationWeek
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Microsoft Surface To Start At $599?
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Bprince
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Bprince,
User Rank: Apprentice
6/23/2012 | 2:38:27 PM
re: Microsoft Surface To Start At $599?
If that price is correct, I have to agree with the analysts and say Microsoft will have a tough time going head-to-head against the iPad in the consumer market. If it is targeted aggressively at the enterprise, that might make up for that if businesses are supplying the devices to their employees. Still, that's the reverse of the bring-your-own device trend that has been taking place, which makes it seem like a higher hill to climb than getting businesses to support devices their employees already have. Time will tell though.
Brian Prince, InformationWeek/Dark Reading Comment Moderator
jcolinger3
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jcolinger3,
User Rank: Apprentice
6/22/2012 | 8:40:46 PM
re: Microsoft Surface To Start At $599?
$599 starting price? Consumers AND business people are looking for value, and I don't see a compelling value here. Surface will certainly sell units to Microsoft-centric organizations, and there are a lot of those.

My initial reaction to the pricing is that Microsoft will not be able to compete with Apple or Android at that price(s). Maybe their strategy is to get in the game and be a catalyst for Windows based tablet innovation. For that, I give them credit. There is certainly room for more choice in the tablet product market.

But more likely, the Surface tablet will be a good product platform that will be an average seller due to the price, lack of complementary app/entertainment ecosystem (i.e. iTunes, Play), being late to the party, and the fact that they've announced it before it is available (http://en.wikipedia.org/wiki/O....

Integrating Surface with XBox in an innovative and "must have" way would be the strategy I suggest on the consumer side. Office apps and laptop replacements will take care of the business side. Work to undercut Apple pricing and take some market share.


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