Comments
Choose Your Social Business Strategy Before Your Tools
Newest First  |  Oldest First  |  Threaded View
Dion Hinchcliffe
50%
50%
Dion Hinchcliffe,
User Rank: Apprentice
6/28/2012 | 1:45:28 PM
re: Choose Your Social Business Strategy Before Your Tools
Imran,

Great question and I do find that pilots can be useful in validating a social business strategy, as long as they involve enough stakeholders and are able to foster a critical mass of participation.

In find that most social business efforts involve at least two phases: The "training wheels" phase where they employ simpler tools and learn what social is all about, and then more serious effort to overhaul the way they work to be more social that is more deeply transformative to business processes. The first phase in this journey could also be called a pilot.

So, either way, organizations can and should validate that their social business strategy is heading in the right direction through real-world experience.
imran aziz
50%
50%
imran aziz,
User Rank: Apprentice
6/28/2012 | 1:07:45 PM
re: Choose Your Social Business Strategy Before Your Tools
Thank you for another wonderful post Dion. Does a pilot rollout of a social tool needs to wait for a social business strategy or a pilot rollout can help to arrive at a better social business strategy?


IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Must Reads Oct. 21, 2014
InformationWeek's new Must Reads is a compendium of our best recent coverage of digital strategy. Learn why you should learn to embrace DevOps, how to avoid roadblocks for digital projects, what the five steps to API management are, and more.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A roundup of the top stories and trends on InformationWeek.com
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.